Dortmund & AC Milan to Get AI Kits for 28-29/29-30 Season?
Feb 26, 2026, by Phan Tich Giay
- Puma's AI Kit Creator: Puma is using an "A.I. Creator" tool that allows users to generate kit concepts by inputting text descriptions, opening doors to limitless imagination but sometimes producing illogical designs.
- Manchester City & Marseille AI Kits: Manchester City's third kit for the 2026-27 season and Marseille's third kit for the 2027-28 season are being created with the AI Creator.
- Dortmund & AC Milan Potential AI Kits: Dortmund and AC Milan could potentially have AI-designed third kits introduced for the 2028-29 or 2029-30 seasons, following the path set by City and Marseille.
Artificial Intelligence (AI) is evolving at breakneck speed. While the technology faces much criticism, especially among creatives, Puma has started to publicly use AI for football kit design contests.
Puma AI Creator Tool
Puma's "A.I. Creator" allows users to generate kit concepts simply by inputting text descriptions. While this opens the door to limitless imagination and diverse options that human designers might not conceive, it is not without flaws.
As seen in the early stages of the City and Marseille contests, the tool can sometimes produce illogical or low-quality designs. However, the final decision ultimately rests with the fans and Puma, ensuring that the AI errors don't make it to the pitch.
As Puma already had AI campaigns for Manchester City and Olympique Marseille, the logical question now arises: Will Puma's other elite clubs, Borussia Dortmund and AC Milan, receive the AI treatment for the 2028-29/2029-30 seasons?
Puma's AI Kit Competitions: Man City & Marseille
Puma rolled out its "A.I. Creator" technology in late 2024.
- Manchester City (26-27): The club's third kit for the upcoming 2026-27 season has been created with the AI Creator, which allowed fans to create a kit using AI. Footy Headlines knows the winning design, which is awaiting its official launch in late summer 2026.
- Marseille (27-28): Continuing the scheme, OM's 2027-28 third kit is also created with the help of AI. The winning design has been selected as well already, but we do not know it yet.
Dortmund & AC Milan to Get AI Kits for 28-29 or 29-30 Season?
For the upcoming 2026-27 season and certainly also the 2027-28 season, traditional methods remain in place for BVB and Milan. The designs for both Borussia Dortmund and AC Milan's 26-27 kits are already finalized and currently in production. These were created by Puma's human R&D and design teams.
However, given the trajectory set by City and Marseille, it is highly plausible that Dortmund and Milan could see AI-designed third kits introduced for the 2028-29 or 2029-30 seasons.
Do you want to see Dortmund and AC Milan wear kits designed by Artificial Intelligence in 2028? Or should Puma stick to human designers? Let us know in the comments below.
Como 1907 26-27 Home Kit Released With Shocking €125 Price Tag
Como 1907's new 26-27 home kit has arrived, but the price tag is intense. The Italian club is charging €125 for the home jersey, which is €25 more expensive than the standard Adidas retail price of €100. While Como is asking €125 at its own official outlets, Adidas should sell the exact same kit for the standard €100 price through its own retail channels (but without the sponsors, which some surely prefer).
The steep €125 price tag stands out even further when compared to previous releases. For supporters reluctant to pay such a high amount for the new 26-27 shirt, last season's home kit is available for half price at just €55 (full price was €110).
Manchester United 26-27 Third Kit - Close-Up Images
Manchester United's 2026-27 third kit has once again been spotted on sale in stores. Meanwhile, @jerseyreview has shared additional close-up images of the jersey, highlighting the special "Manchester United Football Club" detail on the back of the collar, inspired by the iconic Salford Lads Club.
Instead of the full brand name, only the distinctive Snapdragon fireball emblem is displayed on the chest, giving the shirt a minimalist aesthetic. This decision was probably made to better fit the central layout.
