Juventus Should Have Used a Classic Crest on Their New Kit

Feb 20, 2026

by Chris

5.5K views

Kit Design Debate: The new Juventus 2025-26 fourth kit design has led to discussions about whether the club should have used the classic crest instead of the modern
Rebranding Impact: The traditional Juventus crest was replaced in 2017, and the article suggests that using the heritage logo on a retro-styled kit would be a good way to celebrate the club's history.
Alternative Design Ideas: Besides the classic crest, another suggestion is to eliminate the club badge altogether and use only three gold stars on the chest, reminiscent of the pre-logo era.

Juventus' 2025-26 Adidas fourth kit has sparked debate among supporters about whether the club should have incorporated their traditional oval crest instead of the modern minimalist "J" logo on this heritage-inspired black and white hooped design.

Juventus 25-26 4th Kit With Old Logo

The official Juventus 25-26 4th release features the contemporary branding introduced in 2017, but concept renderings demonstrate how the classic Juventus badge with gold stars could have provided greater historical authenticity to a kit clearly drawing inspiration from the club's iconic striped past.

The traditional Juventus crest design was ditched with the controversial 2017 rebrand. Using this heritage logo on a retro-styled fourth kit would align with growing trends across European football where clubs incorporate vintage badges on special edition releases to celebrate their history. We have created a mockup of the Juventus 25-26 4th kit with the old crest, showing that it would have worked out very well.

An alternative approach, would be eliminating the club badge and using only three gold stars on the chest - a nod to the era before Italian teams prominently featured logos on match shirts but only stars, and a Scudetto if reigning champions.

Juventus Logo History

With the new Juventus logo being more unpopular with every year and the minimalist logo trend being over for several years now, it is, in our opinion, time for Juventus to reverse the change from 2017.