Ajax, Benfica, Lyon & Fenerbahçe to Become Adidas Local Elite Teams
- New Adidas Local Elite Teams: Ajax, Benfica, Lyon, and Fenerbahçe will be upgraded to Adidas' 'local elite' category for the 2026-2027 season.
- Premium Kit Treatment: These teams will receive kits with advanced Climacool+ performance technology and Trefoil away kits starting in the 2026-2027 campaign.
- Expanded Collections: The Adidas strategy includes expanded off-pitch and lifestyle collections for these local elite-tier clubs.
At Footy Headlines, we are hearing that several major European clubs will be upgraded into Adidas’ “local elite” category in the coming 26-27 season.
4 New Adidas Teams to Get Authentic Kit (Climacool+) for 26-27 Season
Local giants AFC Ajax, SL Benfica, Olympique Lyonnais, and Fenerbahçe SK are set to receive premium treatment, including kits built around advanced Climacool+ performance technology from the 2026-2027 campaign.
This follows the elevation of 2024 & 2025 of Aston Villa FC, AS Roma, Newcastle United FC, and Celtic FC.
Besides matchwear, the strategy also includes expanded off-pitch and lifestyle collections for these local elite-tier clubs.
These Adidas teams will also receive Trefoil away kits for the 2026-2027 season. However, the Trefoil will also be rolled out for smaller teams, such as Schalke, Köln, and Leicester.
What do you think about Adidas’ local elite club strategy? Let us know below.
Rumor: Newcastle United Set to Sign ElevenLabs as Main Kit Sponsor?
Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.
The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.
The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.
Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
