Ajax, Benfica, Lyon & Fenerbahçe to Become Adidas Local Elite Teams
- New Adidas Local Elite Teams: Ajax, Benfica, Lyon, and Fenerbahçe will be upgraded to Adidas' 'local elite' category for the 2026-2027 season.
- Premium Kit Treatment: These teams will receive kits with advanced Climacool+ performance technology and Trefoil away kits starting in the 2026-2027 campaign.
- Expanded Collections: The Adidas strategy includes expanded off-pitch and lifestyle collections for these local elite-tier clubs.
At Footy Headlines, we are hearing that several major European clubs will be upgraded into Adidas’ “local elite” category in the coming 26-27 season.
4 New Adidas Teams to Get Authentic Kit (Climacool+) for 26-27 Season
Local giants AFC Ajax, SL Benfica, Olympique Lyonnais, and Fenerbahçe SK are set to receive premium treatment, including kits built around advanced Climacool+ performance technology from the 2026-2027 campaign.
This follows the elevation of 2024 & 2025 of Aston Villa FC, AS Roma, Newcastle United FC, and Celtic FC.
Besides matchwear, the strategy also includes expanded off-pitch and lifestyle collections for these local elite-tier clubs.
These Adidas teams will also receive Trefoil away kits for the 2026-2027 season. However, the Trefoil will also be rolled out for smaller teams, such as Schalke, Köln, and Leicester.
What do you think about Adidas’ local elite club strategy? Let us know below.
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1997 Adidas 'Torra Liga' Football Boots (12)
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Nike x Palace England 2026 World Cup Pre-Match Shirt Spotted Early
A Palace x Nike England 2026 World Cup pre-match shirt was spotted by a fan for sale in Australia. The item was tucked away on the rails with only a handful of sizes available, mostly XL, along with some smaller options.
The shirt belongs to the Palace Skateboards collaboration with Nike and the England national team, tied to the 2026 FIFA World Cup. The collection includes this pre-match style top as well as other pieces, such as varsity jackets.
Early access to the full collection is soon available at Palace Skateboards London and the England store, with broader availability planned for SNKRS and select retailers this summer.
Hakimi Debuts New Orange-Yellow Under Armour Shadow Boots Ahead of Champions League Final
Achraf Hakimi has been seen wearing a new colorway of the Under Armour Shadow 4 Mach Elite ahead of the Champions League final. The boots feature a split design with a bright orange exterior and neon yellow interior.
This version of the Shadow 4 Mach Elite was released by Under Armour a few weeks ago. Hakimi is using a customized model that matches the retail design closely, bringing attention to the color scheme.
FC Groningen 2026-27 Home Kit Released
FC Groningen has unveiled its home kit for the 2026-27 season, made by Robey Sportswear. The shirt retains the club's traditional green and white colors, with longer green stripes that extend below the logo. "Groningen Home of Talent" appears prominently on the front.
The 'G' from the club logo features centrally throughout the Robey collection, placed on the chest, between the stripes at the back of the neck, and on the shorts. Details from the Groningen city flag in white-green-white are incorporated into the collar, sleeves, and socks.
