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Sampdoria to Leave Macron for Hummel?

  • Partnership Change: Sampdoria is reportedly ending its partnership with Macron and signing a new deal with Hummel.
  • Macron's Tenure: Macron has been Sampdoria's kit sponsor since the 2020-21 season, creating bespoke kits that honored the club's traditions.
  • Hummel's Debut: If the deal is finalized, the 2026-27 season will be the first time Hummel sponsors Sampdoria.

A significant change is on the horizon for one of Italy's most iconic kits. According to reports from Italy, Sampdoria is set to end its long-standing partnership with Macron to sign a new deal with Danish brand Hummel.

The news comes from Sampdoria-focused outlet Il Cuore della Sud, which reports that the club has decided not to renew its contract with Macron.

Sampdoria to Leave Macron for Hummel

The Bologna-based brand has sponsored the Blucerchiati since the 2020-21 season. By the time the current 2025-26 campaign concludes, Macron and Sampdoria will have completed six seasons together. During this time, Macron produced several highly rated bespoke kits that respected the club's unique chest band tradition.

If the deal goes through, the 2026-27 season will mark a historic debut: Hummel has never sponsored Sampdoria before.

Neither the club nor the brands have officially confirmed the switch yet, but an announcement is expected in the coming months as the current season draws to a close.

Do you think Hummel is a good fit for Sampdoria? Are you sad to see Macron go? Let us know in the comments below.

Sneaker Legacy - Football Boots Archive

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Ravenna FC 26-27 Ronaldinho Collaboration Kit Released

Italian Serie C club Ravenna FC has released a special collaboration kit with Brazilian football legend Ronaldinho, who is set to be registered as a player for the 2026-27 season. The announcement, made in Miami, revealed Ronaldinho's multifaceted role as a shareholder, global promotional face, and player aiming to score his final professional goal.

The Nike Ravenna FC 2026-27 Ronaldinho special jersey features a white base paired with elegant gold accents. The standout design element is an enlarged club crest graphic prominently displayed across the front of the shirt. It features Ronaldinho's logo on the left chest instead of the club crest and his iconic number 10.

The Nike Ravenna 2026-27 Ronaldinho collaboration kit is currently available to purchase through the club's dedicated online store.

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Nike Mercurial Superfly 11 CR7 "Gold Scorpion" Boots Released

Nike has officially released the limited-edition Mercurial Superfly 11 "Gold Scorpion" football boots to celebrate Cristiano Ronaldo's historic achievement. The Portuguese forward recently became the first player in history to score in six consecutive World Cups, prompting Nike to honor his legacy with this special release.

The Nike Mercurial Superfly 11 CR7 "Gold Scorpion" boots feature a striking gold upper accented with bold red details and a large white Swoosh. The design prominently displays "CR7" branding on the heel area, alongside the signature Superfly details. The golden aesthetic pays homage to Ronaldo's remarkable career and his latest World Cup scoring record.

Targeted at collectors and fans, the Nike Mercurial Superfly 11 "Gold Scorpion" is strictly limited to exactly 2,026 pairs worldwide, referencing the year of the tournament. The boots are available on the Nike SNKRS app starting June 24, 2026.

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Nike Cristiano Ronaldo 'Gold' Mercurial Superfly RGN Boots Released

Nike has officially released the special edition Gold Mercurial Superfly RGN football boot to celebrate Cristiano Ronaldo's remarkable 20-year career and his legacy on the international stage. The metallic gold and white boots commemorate his unprecedented achievement of scoring in six different World Cup tournaments.

Officially named the Nike Mercurial Superfly RGN SE FG, the boots feature a striking metallic gold base with white accents. Tech-wise, they are based on the latest Mercurial Superfly, incorporating a 3/4-length Air Zoom unit, Flywire support, and a tacky soft upper finish for optimal ball control.

The Cristiano Ronaldo Nike Gold Mercurial Superfly RGN boots are available from today, June 24, 2026, retailing at 300 USD.

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They introduce designs based on teamwear but nicely customised by the team.

The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.

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Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.

According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."

The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.

The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.

While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.

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Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.

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