Puma Reports Largest Loss in Company History
Mar 3, 2026, by Chris
- Financial Loss: Puma reported a net loss of €643.6 million for 2025, a significant downturn compared to the previous year's profit.
- Restructuring Plan: Puma has launched a restructuring program to address excess inventory and discounting, focusing on reducing product volumes and expanding direct-to-consumer sales.
- Market Position: Puma aims to regain its position as the world’s number three sports brand, despite recently falling behind competitors like Skechers and Anta Sports.
While Adidas is virtually printing money currently, Puma has posted the biggest loss in its nearly 80-year history, reporting a net deficit of €643.6 million for 2025. The year before, the German sportswear brand had recorded a profit of €280.7 million.
Puma Loses €643 Million in 2025
Revenue declined by 13.1% to just under €7.3 billion. CEO Arthur Hoeld described 2025 as a “reset year” and confirmed that losses are expected to continue in 2026, with a return to growth targeted for 2027.
Puma has struggled with excess inventory and heavy discounting, as retailers sold products at significantly reduced prices. The company has launched a restructuring program that includes reducing product volumes, focusing on core sports categories, expanding direct-to-consumer sales and closing unprofitable stores. Remaining stock will be sold through factory outlets and selected partners, with no destruction of goods planned.
Adidas' operating profit rose by 54% to €2.06 billion
Meanwhile, Adidas exceeded its own forecasts for 2025, reporting a record revenue and a sharp increase in operating profit - operating profit rose by 54% to €2.06 billion.
In the global sportswear ranking, Puma has recently fallen behind competitors such as Skechers and Anta Sports. Its long-term goal remains to re-establish itself as the world’s number three sports brand behind Nike and Adidas.
Can Puma’s restructuring plan restore the brand’s position among the top three globally, or will the competitive pressure continue to grow? Let us know your thoughts in the comments.
SK Kladno 26-27 Away Kit Released
The new SK Kladno 26-27 away kit has been revealed, providing a first look at the club's alternative uniform for the upcoming season. Made by Macron, the kit will be worn by the team during their campaign in the Czech National Football League.
Manufactured by Macron, the SK Kladno 26-27 away jersey introduces a fresh design tailored for the road. While the club has remained relatively quiet on social media regarding the launch, newly surfaced images showcase the details of the kit, highlighting the latest iteration of the team's visual identity.
The Macron SK Kladno 2026-27 away kit will be worn throughout the upcoming Czech National Football League season as the club looks to make its mark in the second tier of Czech football.
Erzurumspor FK 26-27 Third Kit Released
Erzurumspor FK and Umbro have launched the club's new 26-27 third kit. It completes the Turkish Süper Lig returnee's set for the upcoming season, following the release of their home and away kits earlier in the month.
Officially dubbed the 'Palandöken Forması', the Umbro Erzurumspor 26-27 third shirt features a distinct mountain theme, drawing inspiration from the famous Palandöken mountain located in the club's home province. The design incorporates these mountainous elements to provide a unique local touch for the team.
With this launch, the Umbro Erzurumspor 26-27 kit collection is now complete. The home shirt, unveiled earlier in July, features a retro collar and a classic blue and white color scheme, while the away option was revealed shortly after to round out their wardrobe for the 26-27 campaign.
SD Huesca 26-27 Home Kit Released
SD Huesca has officially launched its new 26-27 home kit, designed and manufactured by Soka. The release comes as the club prepares for the upcoming Primera RFEF season, bringing a classic look to the pitch with several updated details.
The Soka SD Huesca 26-27 home shirt features the club's traditional colors, incorporating a fully colored crest alongside white sponsor logos. Notable design elements include a plain blue collar, updated Soka symbology tailored for the Primera RFEF, and a special cuatribarrada detail on the lower seam.
Available for purchase both online and at the club's physical store, the new Soka SD Huesca 26-27 home kit is offered at a reduced price compared to previous seasons, making it more accessible for supporters.
No More Kappa: Reebok Estoril 26-27 Third Kit Released
Portuguese side Estoril Praia has completed its set of kits for the 26-27 season with the official release of the new third kit. The jersey is the latest launch following the club's new technical partnership with Reebok, which recently replaced former supplier Kappa.
The Reebok Estoril Praia 26-27 third shirt introduces additional bespoke design details, rounding off the first kit collection of the Reebok era. It joins the "Estoril by day" home shirt and the coastal-inspired "Marginal por Natureza" away jersey in the club's 26-27 lineup.
The new Estoril Praia 26-27 third kit is available to purchase through the club's official channels.
No More Umbro: Macron Carlisle United 26-27 Away Kit Released
Carlisle United and Macron have officially launched the club's new away kit for the 26-27 season. The release follows the earlier unveiling of the team's home kit, completing their primary uniform options for the upcoming campaign.
The Carlisle United 26-27 away kit introduces a bright pink base color, providing a distinct look for the club's matches on the road. Manufactured by Macron, the shirt features a clean design that allows the primary pink hue to stand out. The official club crest and sponsor logos are placed on the front to complete the modern aesthetic.
The Carlisle United 26-27 away kit is available to purchase starting July 23. The new shirt can be bought by all fans online, while season ticket holders have the option to buy it in-store at the Blues Store.
No More Hummel: Macron Motor Lublin 26-27 Home & Away Kits Released
Polish club Motor Lublin have officially revealed their new 26-27 home and away kits, made by their new technical sponsor Macron. The Italian brand replaces Hummel starting this season, continuing their recent expansion across Polish football.
The Macron Motor Lublin 26-27 home jersey introduces a bespoke design in the club's traditional colors, complete with unique custom detailing. For the away matches, Motor Lublin returns to a primarily white away kit, offering a clean and classic alternative. The launch collection is rounded off by a striking purple goalkeeper shirt.
Fans have responded positively to the new designs, praising the overall quality and thoughtful touches of Macron's first effort for the team. The new Motor Lublin 26-27 kits are available to purchase through the club's official retail channels.
No More Spiro: Givova Mineros de Zacatecas 26-27 Home, Away & Third Kits Released
Mineros de Zacatecas and their new technical sponsor Givova have officially unveiled the club's new home, away, and third kits for the 26-27 Liga de Expansión MX season. The Italian brand takes over from the previous supplier starting with the Apertura 2026 tournament.
The Givova Mineros de Zacatecas 26-27 home shirt features the club's traditional wine color, honoring the fans' passion and local Zacatecan pride. For the away kit, Givova has opted for a silver-white design that serves as a tribute to the region's rich mining tradition and the nobility of the metal.
Completing the collection, the Givova Mineros de Zacatecas 26-27 third jersey is predominantly black, representing the deep mining earth. It is accented with gold details to symbolize the historical wealth of the city of Zacatecas.
Cardiff Met FC 26-27 Home & Away Kits Released
Welsh side Cardiff Met FC have revealed their new 26-27 home and away kits, made by Nike. The Cymru Premier club unveiled the latest designs ahead of the upcoming season.
Both the home and away shirts showcase the club's traditional colors, featuring distinct maroon and gold elements. The kits utilize a clean and modern aesthetic, fitting for the university-based team as they prepare for the new campaign.
The new Nike Cardiff Met 26-27 home and away kits are available to purchase through the club's official channels.
New Images of Nike 26-27 'New Season' Boots Pack Leaked
The Nike 2026-2027 New Season football boots bring us four streamlined colors, with two for the Mercurial - red/gold for the Vapor and white/gold for the Superfly.
Adidas 2026 Leagues Cup Ball Released
Adidas has released the official 2026 Leagues Cup football. It is the third custom ball for the annual, month-long soccer tournament featuring every club from Major League Soccer (MLS) and Liga MX.