Reebok is Officially Back in Football
Apr 2, 2026, by Chris
- Reebok's Return to Football: Reebok is making a full-scale return to football for the 2026-2027 season, including kit deals and a new line of performance boots.
- Kit Deals: Reebok has signed kit deals with multiple teams including Rostock, Valladolid, Charlton, MK Dons, and Botafogo for the 2026-2027 season.
- Football Boot Market: Reebok is re-entering the football boot market, with the Reebok Sidewinder as their new high-end boot and endorsement deals with Dušan Vlahović and Trevoh Chalobah.
Get ready for a massive wave of '90s and 2000s nostalgia. After years away from the beautiful game, global sportswear brand Reebok is making a highly anticipated, full-scale return to football.
Reebok's Return to Football
As seen in our overview, the brand isn't just dipping its toes back into the water - they are launching an all-out assault on the market for the 2026-2027 season, complete with kit deals and a brand-new line of performance boots.
Reebok signed kit deals with German club Rostock and Spanish team Valladolid. Both clubs are set to receive 100% bespoke, custom-designed kits starting from the 2026-2027 season. Both teams are surely not the biggest on the market, showing that Reebok takes a rather low-risk effort of entering a market.
In 2025, Reebok already signed English teams Charlton and MK Dons. Reebok also makes the Panama 2026 World Cup kits and the shirts of Brazilian club Botafogo, and have deals with America de Cali from Colombia, Israel, and Santa Cruz from Brazil.
The return doesn't stop at team apparel. Reebok is officially stepping back into the fiercely competitive football boot market. Reebok announced endorsement deals with Dušan Vlahović and Trevoh Chalobah. As part of this, Reebok is also reviving its performance footwear line.
How excited are you to see Reebok making a return to European football? What do you think of their new boot line and club partnerships? Let us know your thoughts in the comments below.
HNK Rijeka 26-27 Third Kit Released
The new HNK Rijeka 26-27 third kit has been officially released. Made by Joma, it completes the Croatian club's lineup for the upcoming season after the home and away shirts were launched earlier in July.
The Joma HNK Rijeka 26-27 third jersey features a bespoke design inspired by the Trsat dragon (Trsatski zmaj), symbolizing the club's history that is defended on the pitch. Utilizing the team's traditional blue and white colors, the shirt integrates unique elements that pay tribute to the famous local landmark.
The Joma HNK Rijeka 26-27 third shirt is available to purchase through the club's official retail channels.
Louisville City 2026 Third Kit Released
USL Championship side Louisville City FC has officially unveiled its new Puma 2026 third kit, completing the team's jersey set for the 2026 season.
Dubbed the "Lightning Kit," the predominantly black uniform honors late club founder Wayne Estopinal and the former Louisville Lightning indoor soccer team that played from 2009 to 2012. The shirt features a subtle chevron stripe pattern across the front inspired by storm clouds, while striking yellow lightning bolts decorate the right sleeve. Rounding out the look with matching black shorts, the 2026 third jersey joins the previously released home and away options and is now available for purchase through the official club store.
Manchester United 26-27 Away Kit Teased
Manchester United has officially teased its upcoming 26-27 away kit, confirming that the new Adidas shirt will be released on Wednesday, 22 July 2026. Following a series of leaks and an early appearance by British rapper Stormzy wearing the unreleased shirt, the official launch will finally officially unveil the blue design that pays homage to the River Irwell and the club's classic 1988 away kit.
Manchester United 26-27 Away Kit Leaked - 14 Official Images
Raków Częstochowa 26-27 Home & Away Kits Released
Polish club Raków Częstochowa has officially released its new 26-27 home and away kits, made by Adidas. Launched under the slogan "Colors that oblige - this is our DNA, this is our identity," the new strips will be worn during the upcoming Ekstraklasa campaign.
The new Adidas Raków Częstochowa 26-27 home and away shirts both feature custom looks with Adidas' 2026 polo collar.
