Reebok is Officially Back in Football

Get ready for a massive wave of '90s and 2000s nostalgia. After years away from the beautiful game, global sportswear brand Reebok is making a highly anticipated, full-scale return to football.

Reebok's Return to Football

As seen in our overview, the brand isn't just dipping its toes back into the water - they are launching an all-out assault on the market for the 2026-2027 season, complete with kit deals and a brand-new line of performance boots.

Reebok signed kit deals with German club Rostock and Spanish team Valladolid. Both clubs are set to receive 100% bespoke, custom-designed kits starting from the 2026-2027 season. Both teams are surely not the biggest on the market, showing that Reebok takes a rather low-risk effort of entering a market.

In 2025, Reebok already signed English teams Charlton and MK Dons. Reebok also makes the Panama 2026 World Cup kits and the shirts of Brazilian club Botafogo, and have deals with America de Cali from Colombia, Israel, and Santa Cruz from Brazil.

The return doesn't stop at team apparel. Reebok is officially stepping back into the fiercely competitive football boot market. Reebok announced endorsement deals with Dušan Vlahović and Trevoh Chalobah. As part of this, Reebok is also reviving its performance footwear line.

The Reebok Sidewinder is the brand's new high-end football boot, inspired by the old iconic Sidewinder silo.

How excited are you to see Reebok making a return to European football? What do you think of their new boot line and club partnerships? Let us know your thoughts in the comments below.