Reebok is Back in Football - Signs Smaller Teams & Lower Profile Footballers

Recently, Birmingham City headed out for their Carabao Cup tie against Brentford in a shirt with EFL sleeve patch.

Though the competition's regulations require teams to use correct sleeve patches, cases like these are often considered understandable. The likely reason for Birmingham's incident was that their kitmen faced logistical problems and did not have emergency backup in time.

This issue also means the Blues will not get to wear the Carabao Cup patch any single time this season, as they suffered a heavy 1-6 defeat to Brentford and are therefore eliminated.

Auckland FC and New Balance have officially unveiled the club's new away kit for the 2026-27 A-League season. Captured against the backdrop of Auckland's Muriwai Beach for its launch campaign, the design draws direct inspiration from the lush landscapes of the nearby Waitākere Ranges Regional Park.

The New Balance Auckland FC 26-27 away jersey is predominantly white and detailed with royal blue accents. Running down the front are vertical lines of tiny blue raindrops that gradually intensify and merge toward the hem, producing the silhouette of misty mountaintops when viewed from a distance. Blue piping frames the raglan sleeves and round collar, while the club motto "Always Advance. Never Retreat" is printed inside the neckline. As defending champions, the shirt also proudly displays a gold A-League crest on the right chest.

New Balance has also rolled out an inverted away goalkeeper jersey, applying the misty mountain graphic in white across a dark navy base. new Auckland FC 2026-27 away kit is available now through the club's official online store and selected retailers.

Egyptian powerhouse Zamalek SC have officially unveiled their new away kit for the 26-27 season. Manufactured by Nike, the new strip marks a return to a dark aesthetic for the Cairo-based club under the tagline "Back to Black".

The Nike Zamalek 26-27 away jersey is predominantly black, highlighted by vibrant fluorescent details that provide sharp contrast. The club's crest on the left chest is rendered in an electric volt shade, matched by the Nike Swoosh on the opposite side and the lower text of the Nile Developments sponsor logo. The fabric also features a subtle tonal knit texture woven vertically across the body.

Black shorts and matching socks with fluorescent volt accents complete the look of the Zamalek 26-27 away uniform, which was readied for its competitive debut in the CAF Champions League against AS Port.

Italian club Calcio Padova and technical sponsor Macron have officially unveiled the club's new third kit for the 26-27 season. Created in collaboration with local Padua brand BlssdKiddos, the design is framed around the concept "NOT EVERYTHING NEEDS TO BE SEEN," bringing an understated, streetwear-inspired aesthetic that transitions effortlessly from the pitch to lifestyle wear.

The Macron Calcio Padova 26-27 third jersey presents a stealthy all-black base adorned with fine anthracite gray vertical pinstripes. It features an elegant polo collar with matching anthracite edging, mirrored on the sleeve cuffs and side inserts. Every detail adheres to the blackout theme, including a monochrome silicone Padova crest and muted anthracite partner logos. In line with Macron's sustainability initiatives, the shirt is produced using Eco Gotex fabric made from 100% recycled polyester, paired with breathable mesh panels.

Black shorts with tonal fading pinstripes and matching anthracite side bands, along with black socks finished with gray accents and "ACP" lettering, complete the full look. This launch completes Padova's kit lineup for the 26-27 campaign alongside the previously released home and away uniforms.

Macarthur FC and Kelme have officially unveiled the club's new home and away jerseys for the 26-27 Isuzu UTE A-League campaign. Moving away from the broader color blocks and wider stripes of previous years, the Bulls have introduced a coordinated pinstripe concept across both primary shirts.

The Kelme Macarthur FC 26-27 home jersey is predominantly black, covered with crisp, thin vertical white pinstripes and accented by two-tone striping along the V-neck collar and sleeve cuffs. Meanwhile, the away kit introduces an apricot off-white base complemented by contrasting black vertical pinstripes and monochrome branding. Both shirts prominently feature telecommunications company Pennytel on the front, alongside the Kelme logo, A-League badge, and Macarthur bull crest.

The new home strip is scheduled to make its official on-pitch debut in mid-October against Perth Glory. Both jerseys are currently available for pre-order exclusively via Macarthur FC's official online store.

Marcus Rashford has added two more numbers to his collection of tattooed shirt numbers. According to Manchester-based tattoo artist Dale McGovern, the forward now has 14 and 9, joining the familiar 39, 19 and 10 already inked on his body.

The No. 14 is linked to his time at Barcelona, where Rashford wore the number during his first move abroad and helped the club win La Liga and the Spanish Super Cup.

Meanwhile, No. 9 represents another chapter of his career, having been used at Aston Villa before Rashford returned to Old Trafford wearing the same number. It is also the fourth shirt number he has worn for Manchester United.

Thanks to Jersey Story for the visuals.

Indonesian Super League side Persik Kediri have officially unveiled their new home kit for the 26-27 season, marking the beginning of their partnership with Adidas. The German brand takes over from previous technical supplier DRX Wear, welcoming the East Java club to its roster with a sharp and clean aesthetic.

The Adidas Persik Kediri 26-27 home shirt features the club's traditional deep purple as the dominant base color. Keeping the look simple and streamlined, the signature Three Stripes are rendered in white and positioned vertically along the sides of the torso rather than over the shoulders. The jersey also includes a classic round crew collar, perforated sleeve detailing, a white Adidas logo, and the club crest topped by two golden championship stars, complemented by the AFG (#AthletesForGood) sponsor print across the front.

Matching purple shorts and purple socks round off the sleek aesthetic of the new Persik Kediri 26-27 home kit by Adidas.

The Vietnamese First Division (V.League 2) has officially revealed its brand-new rhombus sleeve badges design. The design takes inspiration from traditional festival flags - the core theme of VPF’s new visual identity for Vietnam's professional leagues.

For the first time in 24 years, V.League 2 will run without a title sponsor following the expiration of the partnership with Gold Star Beer, as VPF has yet to secure a replacement.

The fresh new sleeve badges are currently receiving widespread praise from Vietnamese fans for their modern design.

Following the close of the summer transfer window, Arsenal's men's squad numbers for the 26-27 season have been locked in. Kit expert and collector @ArsenalShirt has shared a comprehensive visual overview displaying the finalized names and numbers printed on the club's 26-27 home and goalkeeper jerseys as the Gunners prepare to defend their Premier League crown.

The updated roster integrates a wave of high-profile signings alongside the established core. Among the notable assignments, Viktor Gyökeres takes the iconic number 14 shirt, Eberechi Eze steps into the coveted number 10, and Bruno Guimarães wears his familiar number 39. Defensive arrivals are also accounted for, with Cristhian Mosquera taking number 3, Piero Hincapié taking number 5, and Ezri Konsa assigned number 15. Christos Tzolis and Noni Madueke wear numbers 17 and 20 respectively, while Martin Zubimendi takes number 36. Between the posts, David Raya keeps number 1, joined by Kepa Arrizabalaga at number 13 and Illan Meslier at number 30.

Several club stalwarts maintain their traditional numbers, including Bukayo Saka (7), captain Martin Ødegaard (8), and Declan Rice (41), while the number 9 remains vacant following summer departures. Promising academy graduates Myles Lewis-Skelly (49) and Max Dowman (56) are also officially integrated into the senior squad list for the 26-27 campaign.

Galatasaray has reached an agreement to continue its shirt sponsorship partnership with Turkish furniture brand Alfemo for the 26-27 season. The brand, which operates under the Zeren Group, will once again occupy the side panel and underarm sponsor spot on the club's domestic Süper Lig match shirts.

The partnership first started midway through the 25-26 campaign following an initial agreement signed in February 2026. After exploring options over the summer, the two parties have decided to extend the collaboration for the new season, with an official announcement expected from the club in the coming days.