Reebok is Officially Back in Football
- Reebok's Return to Football: Reebok is making a full-scale return to football for the 2026-2027 season, including kit deals and a new line of performance boots.
- Kit Deals: Reebok has signed kit deals with multiple teams including Rostock, Valladolid, Charlton, MK Dons, and Botafogo for the 2026-2027 season.
- Football Boot Market: Reebok is re-entering the football boot market, with the Reebok Sidewinder as their new high-end boot and endorsement deals with Dušan Vlahović and Trevoh Chalobah.
Get ready for a massive wave of '90s and 2000s nostalgia. After years away from the beautiful game, global sportswear brand Reebok is making a highly anticipated, full-scale return to football.
Reebok's Return to Football
As seen in our overview, the brand isn't just dipping its toes back into the water - they are launching an all-out assault on the market for the 2026-2027 season, complete with kit deals and a brand-new line of performance boots.
Reebok signed kit deals with German club Rostock and Spanish team Valladolid. Both clubs are set to receive 100% bespoke, custom-designed kits starting from the 2026-2027 season. Both teams are surely not the biggest on the market, showing that Reebok takes a rather low-risk effort of entering a market.
In 2025, Reebok already signed English teams Charlton and MK Dons. Reebok also makes the Panama 2026 World Cup kits and the shirts of Brazilian club Botafogo, and have deals with America de Cali from Colombia, Israel, and Santa Cruz from Brazil.
The return doesn't stop at team apparel. Reebok is officially stepping back into the fiercely competitive football boot market. Reebok announced endorsement deals with Dušan Vlahović and Trevoh Chalobah. As part of this, Reebok is also reviving its performance footwear line.
How excited are you to see Reebok making a return to European football? What do you think of their new boot line and club partnerships? Let us know your thoughts in the comments below.
Kilmarnock 2026-27 Home & Away Kits Released
Scottish Premiership club Kilmarnock FC have officially unveiled their new home and away kits for the 2026-27 season. Made by Hummel, the new shirts feature James Frew Ltd as the main front-of-shirt sponsor.
The Hummel Kilmarnock 2026-27 home jersey introduces a clean design in the club's traditional blue, complemented by Hummel's iconic chevrons on the shoulders. Offering a vibrant alternative, the Hummel Kilmarnock 2026-27 away shirt is predominantly yellow. Both kits share a cohesive design language characteristic of Hummel's recent templates and are available to purchase through the club's official channels.
RFEF Official Store AI Chatbot Recommends Fake Spain Jerseys
The official store of the Spanish Football Federation (RFEF) has experienced an embarrassing glitch, as its AI-powered chatbot is reportedly advising fans to purchase counterfeit Spain national team jerseys instead of the official merchandise.
A viral post by X user @Free_y_thinker highlighted the issue, sharing a screenshot of the chatbot recommending a fake jersey as a better and cheaper alternative to the official kits. The post quickly gained massive traction with nearly a million views, prompting other users to share their own bizarre interactions with the shop.rfef.es AI, which included further recommendations for fakes, specific unauthorized sellers, and even seemingly random Python code. This incident highlights the potential pitfalls of implementing AI customer service without strict guardrails.
2026-27 English Club Crest Updates
In the 2026-2027 season, several English teams will have a different badge, as nicely highlighted by The92Bible. Three teams have permanent changes - Stoke, Peterborough, and Salford.
