Everton Announce CMC Markets Main Kit Sponsor Deal - 26-27 Kit to Be Released July 2
Jul 1, 2026, by Chris
- New Main Kit Sponsor Announced: Everton Football Club has officially partnered with UK financial services firm CMC Markets as its new multi-year front-of-shirt sponsor, replacing Stake.com for the 2026-27 season, with the new home kit set for release on July 2.
- Significant Financial Boost: The new agreement with CMC Markets, combined with Stake's transition to sleeve sponsor, is reportedly valued at £25-30 million per year, substantially increasing Everton's annual sponsorship revenue from the previous £10 million received from Stake.com.
- Compliance with Gambling Ban: This commercial switch aligns Everton with the Premier League's upcoming ban on gambling companies featuring as front-of-shirt sponsors, which officially comes into effect for the 2026-27 season.
Update - Wednesday, July 1, 2026: Everton Football Club today officially announced a multi-year agreement with UK-listed financial services firm CMC Markets to become the club's new front-of-shirt sponsor, beginning with the 2026-27 season. As part of the restructuring of their commercial partnerships, previous main sponsor Stake will transition to become the club's official sleeve sponsor. The combined value of these deals is reportedly worth around £25 million per year.
Fans will get their first look at the new sponsorship integration when Everton unveils and releases their 2026-27 home kit on July 2.
Everton is set to introduce a brand-new main kit sponsor next season. According to reports from Sky News, the Premier League club has agreed a £30m deal with financial services company CMC Markets to replace crypto casino Stake.com on the front of their shirts.
CMC Markets Replaces Stake as Everton's Main Sponsor
This major commercial switch comes just ahead of the Premier League's imminent ban on gambling companies appearing on the front of match kits. With the new regulations officially coming into full effect for the 2026-27 season, all top-flight clubs currently partnered with betting brands are being forced to find alternative sponsors.
While the exact length of the new contract has not been officially disclosed, the reported £30m total valuation suggests a multi-year agreement. This comfortably replaces the estimated £10m per year that Everton previously received from Stake.com.
CMC Markets is also set to become Fulham's new main sponsor
Interestingly, the reports also indicate that CMC Markets could soon be revealed as the new main front-of-shirt sponsor for Fulham as well.
Explore every Everton jersey on Football Kit Archive
Are you glad to see betting sponsors finally being phased out of the Premier League? Let us know your thoughts in the comments below.
FC Paços de Ferreira 26-27 Away Kit Released
FC Paços de Ferreira and technical sponsor Joma have officially revealed the club's new away jersey for the 26-27 season. The design embraces a clear retro aesthetic, offering a refined look inspired by classic football shirts.
The Joma Paços de Ferreira 26-27 away shirt features a light off-white base complemented by black accents throughout. It includes a polo collar with a V-neck insert, contrast raglan sleeve piping, and black sleeve cuffs.
Unveiled in a vintage arcade setting, the Paços de Ferreira 26-27 away shirt will be available to purchase through the club's official store shortly.
Inspired by Mario Balotelli: Michelle Alozie's Unique Mismatched Boot Game
Nigerian international and Chicago Stars defender Michelle Alozie continues to stand out on the pitch with one of the most distinctive boot choices in modern football. Known for wearing mismatched boots on either foot, Alozie frequently pairs contrasting colorways of top-tier Nike models during official matches for both club and country. Big thanks to vsrsus.
The inspiration behind her two-tone boot style stems from former Italian striker Mario Balotelli, who famously popularized odd-colored footwear during the 2014 World Cup. Alozie has cited Balotelli as a major childhood influence, adopting his bold self-expression on the field. Her boot rotation regularly features contrasting Nike Phantom GX 2 and Phantom Luna 2 colorways, as well as mismatched Nike Mercurial Superfly boots combining blackout and vibrant seasonal releases.
Alozie's boot selection has become a signature element of her visual identity on the pitch, proving that personal style and elite performance go hand in hand. By wearing different colorways on each foot, the Super Falcons star maintains one of the most unique boot setups in modern football.
Salford City 26-27 Home Kit Released
Salford City has officially unveiled its new home kit for the 26-27 season, made by Adidas. Launched under the campaign banner #PaintTheCityOrange, the new strip introduces a bold, vibrant orange base accented with black detailing.
The Adidas Salford City 26-27 home shirt features a clean round black collar, matching black Three Stripes across the shoulders, and dark trim on the sleeve cuffs. The front of the jersey displays a monochrome black Adidas logo alongside the Salford City FC crest, with AIG serving as the main front shirt sponsor and Holland & Barrett appearing on the sleeve.
Club co-owners Gary Neville and David Beckham were featured alongside players in the official launch photography showcasing the new shirt. The kit is now available to purchase through the club's official online store.
Mamelodi Sundowns 26-27 Away Kit Released
Puma and South African club Mamelodi Sundowns have officially unveiled their new away kit for the 26-27 season. Following the release of their home jersey in late July, the new alternative strip brings a modern graphic aesthetic to Masandawana's upcoming campaign. The Mamelodi Sundowns 26-27 away shirt features a rich blue base combined with a striking geometric chevron pattern in darker blue tones across the front. Bright yellow detailing highlights the Puma cat logo on the chest alongside the primary sponsor, Ubuntu-Botho S&E, while the classic yellow and green club crest sits proudly on the left chest. The new kit will be complemented by blue shorts and socks. The replica jersey is priced at R1299 for adults and R1199 for kids, with the authentic player version priced at R2399. The collection will be available at Puma stores and official stockists from late August 2026.
Brøndby IF 26-27 Away Kit Released
Danish club Brøndby IF and kit supplier Hummel have officially launched the club's new away kit for the 26-27 season. The new uniform brings a refined, retro-inspired aesthetic to the pitch for the upcoming campaign.
The Hummel Brøndby IF 26-27 away shirt is predominantly navy blue, featuring a striking yellow horizontal band across the chest. Inside the yellow band, the main sponsor logo Betano appears in navy. The V-neck collar and sleeve cuffs feature striped yellow and navy trims, while subtle tonal vertical striping adds texture throughout the fabric. Hummel's signature chevrons decorate the shoulders in yellow, alongside a yellow brand logo and the traditional club crest on the chest.
To complete the look, the inner collar bears the year 1964 in reference to the club's foundation date. The shirt is paired with navy shorts and socks, creating a clean, cohesive appearance for away fixtures. The 26-27 away strip is now available to buy from official club channels.
