Everton Announce CMC Markets Main Kit Sponsor Deal - 26-27 Kit to Be Released July 2
Jul 1, 2026, by Chris
- New Main Kit Sponsor Announced: Everton Football Club has officially partnered with UK financial services firm CMC Markets as its new multi-year front-of-shirt sponsor, replacing Stake.com for the 2026-27 season, with the new home kit set for release on July 2.
- Significant Financial Boost: The new agreement with CMC Markets, combined with Stake's transition to sleeve sponsor, is reportedly valued at £25-30 million per year, substantially increasing Everton's annual sponsorship revenue from the previous £10 million received from Stake.com.
- Compliance with Gambling Ban: This commercial switch aligns Everton with the Premier League's upcoming ban on gambling companies featuring as front-of-shirt sponsors, which officially comes into effect for the 2026-27 season.
Update - Wednesday, July 1, 2026: Everton Football Club today officially announced a multi-year agreement with UK-listed financial services firm CMC Markets to become the club's new front-of-shirt sponsor, beginning with the 2026-27 season. As part of the restructuring of their commercial partnerships, previous main sponsor Stake will transition to become the club's official sleeve sponsor. The combined value of these deals is reportedly worth around £25 million per year.
Fans will get their first look at the new sponsorship integration when Everton unveils and releases their 2026-27 home kit on July 2.
Everton is set to introduce a brand-new main kit sponsor next season. According to reports from Sky News, the Premier League club has agreed a £30m deal with financial services company CMC Markets to replace crypto casino Stake.com on the front of their shirts.
CMC Markets Replaces Stake as Everton's Main Sponsor
This major commercial switch comes just ahead of the Premier League's imminent ban on gambling companies appearing on the front of match kits. With the new regulations officially coming into full effect for the 2026-27 season, all top-flight clubs currently partnered with betting brands are being forced to find alternative sponsors.
While the exact length of the new contract has not been officially disclosed, the reported £30m total valuation suggests a multi-year agreement. This comfortably replaces the estimated £10m per year that Everton previously received from Stake.com.
CMC Markets is also set to become Fulham's new main sponsor
Interestingly, the reports also indicate that CMC Markets could soon be revealed as the new main front-of-shirt sponsor for Fulham as well.
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Zinedine Zidane Wears Limited-Edition Adidas "Zidane x Adidas" 30-Year Anniversary Boots in France Training
France head coach Zinedine Zidane was spotted lacing up his limited-edition Adidas Predator 26 'ZZ30' 30-Year Anniversary boots during Les Bleus' training session at Clairefontaine. Leading the squad onto the pitch ahead of their upcoming fixtures, the French maestro gave his latest signature boots an on-pitch debut in classic Zizou fashion.
Officially launched in September 2026, the boots mark three decades since Zidane first joined forces with Adidas ahead of Euro 1996. The boot features a clean Cloud White base highlighted by metallic gold detailing, accompanied by French Tricolore accents on the heel. Personal touches celebrating his iconic career are visible throughout the design, including 'ZZ30' branding, references to cities that shaped his journey, and a graphic paying tribute to his famous 2002 Champions League final volley.
Bespoke details include a classic folded tongue with the number '30', the stylized nickname 'ZI30U' on the soleplate and insole, and a graphic depiction of Zidane's legendary 2002 Champions League final volley on the heel counter.
Inter Miami Announce American Airlines as First-Ever Airline Partner
Inter Miami CF have officially announced a multi-year partnership with American Airlines, naming the carrier the club's first-ever Official Airline Partner. Under the extensive agreement, American Airlines becomes an Official Partner of Inter Miami as well as a Founding Partner of both Nu Stadium and the broader Miami Freedom Park district.
As part of the deal, the premium hospitality West Club inside the new venue will be rebranded as the American Lounge. Covering more than 14,500 square feet across the entire west stand and seating over 1,800 fans, the lounge will anchor the airline's presence on matchdays. The stadium site sits adjacent to Miami International Airport, which serves as American Airlines' third-largest hub.
The collaboration also introduces bespoke fan experiences through the carrier's AAdvantage loyalty program, offering members pitchside access for the second half of matches, away-game travel packages, and the ability to redeem miles for tickets and VIP experiences. The club will additionally host an annual American Airlines Theme Night, with the first celebration scheduled for October 14, 2026.
In-House Saint Vincent and the Grenadines 2026 Kits Released
The Saint Vincent and the Grenadines Football Federation (SVGFF) has officially unveiled a brand-new set of in-house kits for the national football team, nicknamed Vincy Heat. Opting out of a deal with a traditional sportswear brand, the federation designed and produced the collection internally under a dedicated campaign titled "Ours."
The launch showcases three distinct colourways celebrating the island nation's flag: yellow, royal blue, and emerald green. All three jerseys share an identical template characterized by a sharp V-neck collar, fine contrast shoulder piping, and matching sleeve cuffs. Across the torso, each shirt features a dynamic diagonal brushstroke pattern embedded with micro-motifs reminiscent of the three diamonds seen on the national flag.
Contrasting details complete the look, with royal blue accents adorning the primary yellow jersey, and vivid yellow trims framing both the blue and green alternatives. Centered around themes of national pride and identity, the collection is headlined by slogans such as "Our Nation. Our Culture. Our Team" and "Wherever we go, we carry home."
Adidas Argentina Messi Farewell Kit Teased
Adidas and the Argentine Football Association have teased a special-edition commemorative jersey celebrating Lionel Messi for his final appearance with the national team. Following the announcement of his retirement from international duty after a legendary career spanning 207 caps and 125 goals, Messi is set to wear the bespoke design in his farewell match against Benin at the Estadio Monumental on October 6, 2026.
The unique kit departs from the traditional striping format, opting for a sky-blue base accented by a single broad white central stripe. Tonal rays inspired by the Sun of May radiate across the front and back of the torso. In a rare personal touch, Messi's signature 'M' logo replaces the traditional Adidas performance logo on the right chest in metallic gold, balanced by the gold-accented three-star Argentina crest on the left. The crew-neck collar and sleeve cuffs are finished in black with sleek gold edging.
On the reverse, the shirt features gold 'MESSI 10' printing framed by the radiant sunburst motif, topped by a small Sun of May emblem just below the rear collar. Messi previewed the shirt on social media with the message "One last match... A jersey for a lifetime," offering a fitting tribute as he prepares to close his historic international chapter.
