Special Hand-Embroidered Adidas x Someone Somewhere Mexico 2026 World Cup Third Kit Released
, by Phan Tich Giay
- Collaboration: Adidas and Someone Somewhere have partnered to release a hand-embroidered version of the Mexico 2026 World Cup third kit.
- Craftsmanship: Over 150 indigenous female artisans from Naupan, Mexico, invested 165,000 hours of hand embroidery using traditional techniques, making each of the 2,026 jerseys unique.
- Availability: The limited-edition hand-embroidered jersey is available starting May 18 at someonesomewhere.mx and physical Someone Somewhere stores in and around Mexico City.
Following the launch of the Mexico 2026 World Cup third kit and its accompanying capsule collection, Adidas and Mexican lifestyle brand Someone Somewhere have teamed up once again to drop a spectacular, hand-embroidered edition of the jersey.
This special release serves as a powerful testament to their commitment to artisan communities, traditional craftsmanship, and the irreplaceable cultural identity of rural Mexico.
Hand-Embroidered Adidas x Someone Somewhere Mexico 2026 Third Kit
The hand-embroidered Adidas x Someone Somewhere Mexico 2026 World Cup third kit uses the authentic, long-sleeve version of the new third jersey as its canvas.
The front of the shirt has been beautifully elevated with hand-embroidered graphics inspired by the vibrant fireworks used during traditional festivals in the Naupan community.
To complete the bespoke look, the artisans also meticulously hand-stitched the iconic Three Stripes in the sleeve badge area, creating a seamless and fully integrated aesthetic down the arms.
The sheer scale of the craftsmanship behind this project is staggering. More than 150 indigenous female artisans from Naupan, located in the Mexican state of Puebla, were tasked with bringing their traditional embroidery techniques to the jerseys.
Over the course of 15 months, these talented women invested more than 165,000 hours of hand embroidery and used over a million meters of thread. Each resulting piece is unique, representing time, technique, and a deeply personal story worth admiring.
Each uniquely numbered jersey arrives in a custom rectangular tin box. This packaging is a direct and clever nod to the familiar habit of Mexican grandmothers and mothers storing their sewing kits inside empty cookie tins.
Due to the immense time and labor required for each shirt, this release is strictly limited to just 2,026 pieces globally - a perfect tribute to the upcoming World Cup year.
The hand-embroidered jersey is officially available starting May 18 via someonesomewhere.mx, as well as at physical Someone Somewhere stores in and around Mexico City.
What are your thoughts on the craftsmanship behind the hand-embroidered Mexico 2026 third kit? Comment below.