Kit Deal Cancelled: Sheffield Wednesday to Leave Macron for Umbro
May 14, 2026, by Chris
- Kit Deal Termination: Sheffield Wednesday has ended its kit deal with Macron following a club takeover, which allows them to pursue a new supplier.
- Umbro Reunion: Umbro is expected to become Sheffield Wednesday's new kit manufacturer, marking a nostalgic return after previously supplying kits during a successful period from 1984 to 1993.
- Anticipated Announcement: An official announcement about the partnership with Umbro is expected soon, with Macron merchandise already being removed from the club store.
Sheffield Wednesday are set for a major change in their technical sponsorship ahead of the upcoming League One campaign following a recent club takeover. Under the new ownership of US consortium Arise Capital Partners, the Owls have reportedly terminated their existing kit deal with Macron. The Italian brand had supplied Wednesday's kits since 2021, but the club's recent administration process allowed the new ownership to legally exit the long-term contract, paving the way for a brand new supplier next season.
Umbro to Make Sheffield Wednesday 26-27 Kits
Following the cancellation of the Macron deal, the Sheffield Star reports that Umbro is heavily favored to become Sheffield Wednesday's new kit manufacturer. This switch would represent a significant and nostalgic reunion for the club and the Double Diamond brand. Umbro previously supplied the Owls' kits during a highly successful period from 1984 until 1993, an era that most notably included the famous 1991 League Cup victory and produced some of the most iconic shirts in the club's extensive history.
With Macron merchandise already being removed from the official club store, an official announcement regarding the new manufacturing partnership is expected to arrive in the near future. The return of Umbro is sure to excite supporters who fondly remember the classic late 1980s and early 1990s aesthetics as the club undergoes a vast rebuild both on and off the pitch.
See all Sheffield Wednesday jerseys on Football Kit Archive
What do you hope to see from a modern Umbro Sheffield Wednesday kit? Let us know in the comments below, and check out the 26-27 Kit Overview for more 26-27 football kit info.
Jordan PSG 26-27 Third Collection Hoodie Leaked
A new lifestyle hoodie from the upcoming Jordan Paris Saint-Germain 26-27 third collection has been shared by PSG experts La Source Parisienne. Arriving in a red base, the pullover hoodie showcases large gold-outlined "PARIS" lettering across the chest, filled with a purple and black graphic pattern and integrated with a golden Jumpman silhouette. Placed directly above the central graphic is a minimalist gold PSG crest, matching the design aesthetic featured throughout the club's wider third range.
Special Coventry City 2026 Pink October Kit Released
Coventry City and Hummel have unveiled a special limited-edition all-pink shirt to mark Breast Cancer Awareness Month. Released on October 1, the jersey inaugurates a month-long series of club initiatives dedicated to raising awareness and supporting the fight against breast cancer.
The Coventry City 26-27 Breast Cancer Awareness kit is predominantly vibrant pink, styled with alternating tonal vertical stripes that incorporate a subtle pattern. Clean white accents complement the design, utilized for the Hummel logo, the monochrome club crest, and principal partner Monzo across the midriff. Positioned prominently at the center of the chest is the iconic breast cancer awareness ribbon.
The special one-off release joins the Sky Blues' 26-27 collection as a dedicated charity drop, highlighting an important cause with an eye-catching tonal aesthetic.
Copa América Champions Badge Returns to Argentina Kits
After two years, the reigning South American Champions badge officially makes its return to the Albiceleste jersey, following the end of Argentina’s reign as world champions.
The badge last appeared during 2024 Copa América. Since then, despite holding both Copa América and World Cup titles, Argentina consistently gave priority to the World Cup badge.
Big thanks to @whatthekit_x for spotting and create the collage.
