Borussia Dortmund Announce Multi-Year Panasonic Partnership

Borussia Dortmund have officially announced a multi-year partnership with Panasonic Heating & Cooling Solutions Europe. Brokered by sports marketing agency SPORTFIVE, the five-season agreement will run until 2031 and establishes Panasonic as an official partner of the Bundesliga side.

The collaboration centers around modernizing Borussia Dortmund's infrastructure and supporting the club's decarbonization targets. Under the agreement, Panasonic will equip various club facilities with energy-efficient heating, cooling, and heat pump systems through dedicated pilot projects, improving building efficiency across the club's properties.

Alongside the infrastructure upgrades, the agreement grants Panasonic visibility across BVB's commercial and matchday platforms. Both sides emphasized a shared commitment to long-term sustainability, combining technological innovation with environmental responsibility.