Castore Uses Text Logo on Select 2026-27 Kits
57 minutes ago, by Phan Tich Giay
- New Text Logo Introduced: For the 2026-27 season, Castore is rolling out a minimalist, text-only wordmark logo across a wide range of its new kit releases, instead of exclusively using their recognizable "wings" emblem.
- Widespread Application on Kits: This block-letter "CASTORE" text logo has been applied to multiple jerseys for the 2026-27 season, including those for prominent clubs like Athletic Bilbao, FC Kaiserslautern, and Feyenoord.
- Flexible Branding Strategy: Castore is not undertaking a complete rebrand but is instead adopting a co-existing branding strategy, utilizing both the text-only wordmark and the traditional winged emblem interchangeably on different kits.
The 2026-27 season brings an intriguing branding tweak from British sportswear brand Castore. Rather than relying exclusively on their recognizable "wings" emblem, the manufacturer is rolling out a clean, text-only wordmark logo across a wide range of its new kit releases.
Castore Uses Text Logo on Select 2026-27 Kits
Instead of the traditional winged icon on the chest, Castore has applied a minimalist, block-letter "CASTORE" text logo across multiple 2026-27 jerseys.
Notable clubs featuring this new text-only branding include: Athletic Bilbao, FC Kaiserslautern, FC Utrecht, Middlesbrough, Feyenoord, ...
The text logo offers a sleek, modern alternative that blends seamlessly into minimalist kit concepts.
A Co-Existing Branding Strategy
Despite the widespread appearance of the text logo, this is not a complete or permanent rebrand for Castore. Instead, the brand is running both logos side-by-side, selecting between the wordmark and the traditional wings on a kit-by-kit basis.
For instance, both the Everton 2026-27 home and away kits continue to feature the classic winged emblem, proving that Castore is opting for a flexible branding strategy rather than a complete overhaul.
What do you think of Castore using a text-only logo for select 2026-27 kits? Do you prefer the minimalist wordmark or the classic winged emblem? Let us know in the comments below!
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