Paris Saint-Germain Announce Official L'Oréal Beauty Partnership Until 2028
Paris Saint-Germain have officially announced a multi-year partnership with French cosmetics giant L'Oréal Groupe, making the company the club's official beauty partner through 2028. The agreement marks a landmark move for L'Oréal, representing the very first time in the group's history that it has entered into a formal partnership with a professional football club.
The collaboration will primarily showcase brands under the L'Oréal umbrella, led by Vichy Laboratoires, which becomes the official skincare and haircare partner of PSG's men's first team. As part of the technical aspect of the agreement, scientific teams from Vichy will collaborate on-site at the Campus PSG training center in Poissy, carrying out observational research on athlete skin and scalp health, well-being, and elite physical performance.
Alongside scientific research and performance monitoring, the partnership will include fan activations and dedicated experiences during matchdays at the Parc des Princes. Reported to be worth just under €5 million per year, the deal expands PSG's growing commercial portfolio with another globally recognized Parisian brand.
