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Jul 29, 2026 16:57

by Chris

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All-New France National Team Crest Revealed

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Jul 29, 2026, by Chris

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New Crest Unveiled: The French Football Federation (FFF) officially revealed an updated crest and visual identity for the France national football team, alongside the appointment of Zinédine Zidane as head coach.
Design Elements: The redesign centers on a more dynamic Gallic rooster, features two gold stars commemorating World Cup victories in 1998 and 2018, and includes 'FFF' lettering with a new curved 'France' inscription.
Purpose and Rollout: The update aims to modernize the visual identity for digital platforms, create a unified graphic language across all national teams, and will be immediately rolled out across official federation media, team equipment, and future apparel lines.

The French Football Federation (FFF) has officially revealed an updated crest and visual identity for the France national football team. The new logo was unveiled alongside the appointment of Zinédine Zidane as head coach.

All-New France National Team Crest Revealed

New France Logo 2026

In the center of the redesign is an updated representation of the iconic Gallic rooster (Le Coq Gaulois). The redrawn symbol features a more dynamic and refined posture with detailed linework. Above the emblem sit the two gold stars commemorating France's World Cup triumphs in 1998 and 2018, while the bottom of the crest incorporates the FFF lettering alongside a new curved France inscription.

According to the FFF, the update aims to modernize the visual identity for digital, marketing, and event applications while creating a unified graphic language across every national squad, including men's, women's, and youth teams. The design choice also bridges the gap between the federation's digital presentation and the emblems worn on team kits - while there were two logos before, France Football now only has one logo.

The new crest replaces the prior version that had been in place since 2018. It will be rolled out immediately across official federation media, team equipment, and future apparel lines as France prepares for its upcoming international campaigns.

The new France logo will make its debut on the kits for the 2027 Women's World Cup kits likely.

Do you like the new France logo? Let us know in the comments below.

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