Dreamville Announces PSG Collaboration
American record label Dreamville, founded by rapper J. Cole, has announced a brand-new collaboration with French champions Paris Saint-Germain. Teased across social media with the club's famous slogan "Ici c’est Paris!" and the hashtag #LeFallOff, the joint project brings together one of hip-hop's most prominent labels and one of world football's most fashion-forward clubs.
The collaboration is being released exclusively at the Paris Saint-Germain flagship store situated at 92 Avenue des Champs-Élysées in Paris. Running on Friday, November 6, 2026, from 11:00 AM to 8:00 PM, the in-store event offers the pieces strictly in limited quantities.
This drop marks another chapter in the relationship between PSG and Dreamville, following their previous lifestyle capsule released in the United States in 2025. While full product details remain closely guarded, the project continues PSG's longstanding tradition of high-profile music and streetwear crossovers, merging Dreamville's distinctive branding with Parisian football culture.
