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Jun 26, 2026 15:55

by Chris

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Crewe Alexandra 26-27 Away Kit Released

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Jun 26, 2026, by Chris

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Crewe Alexandra's new 2026-27 away kits have been officially released. Manufactured by Puma, the new shirt will be worn during the upcoming League Two campaign.

The Puma Crewe Alexandra 26-27 away shirt introduces a modern design. It features a sleek black base color combined with vibrant neon pink accents on the shoulder panels, side seams, collar, and sleeve cuffs. The traditional club crest has been reimagined in a pink and white gradient execution.

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The swift move comes after Santos were forced to suspend their sponsorship deal with betting company Novibet following the Brazilian federal government's Provisional Measure, which introduced a nationwide ban on sports betting operations and advertising. Santos are the second major Brazilian club to find an immediate replacement after the government decree, following Corinthians' recent short-term agreement with Shopee.

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Named "Le Floot," the campaign is a collaboration between the Ligue de Football Professionnel (LFP), ophthalmic optics giant Essilor, and selected clubs across France. The names on the jerseys are printed with a distinct motion blur and chromatic aberration effect, humorously asking fans "Vous voyez floot?" (Are you seeing blurred?) to mimic vision problems and prompt football fans to get their eyes checked regularly under the slogan "Bien voir, c'est bien vivre le foot."

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Originally published in April 2026, the concept kit features a deep navy base with thin red and blue pinstripes, classic gold TDK sponsor lettering, a gold monochrome club crest, and a gold Macron logo to reflect Palace's official technical partnership. However, when bootleggers adapted the design to produce it, they replaced the Macron branding with a gold Adidas logo and wordmark.

The designer reacted on X after discovering the bootleg being worn in public, noting with dry humor that at least someone was making money off his work.

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