Exclusive: Emirates to Ditch 'Fly Better' Logo From 27-28 Season
5 minutes ago, by Chris
- Logo Change: Emirates is set to replace its current 'Fly Better' front-of-shirt sponsor logo for partnered football clubs.
- New Branding: The updated logo, expected to simply feature 'Emirates' on its own, will debut from the 27-28 season.
- Precedent and Timing: The 'Fly Better' tagline was introduced in 2020, replacing 'Fly Emirates', and the simplified branding aligns with recent Real Madrid agreements and extended club sponsorships into the early 2030s.
An updated look at the simplified Emirates logo on club kits, featuring a design by @jerseystory_vn.
Mock-up only. Expected to take effect from the 2027-28 season.
Emirates is set to update its front-of-shirt sponsor logo for its partnered football clubs, dropping the current "Fly Better" slogan. According to Footy Headlines info, this branding change will officially come into effect starting from the 27-28 season.
Emirates to Have Emirates Only on Kits From 27-28 Season
The "Fly Better" tagline first made its debut on football kits in 2020, replacing the iconic "Fly Emirates" text that had been a long-standing staple on the shirts of heavyweights like Arsenal, Real Madrid, and AC Milan. It is likely that the updated 27-28 logo will simply feature the word "Emirates" on its own, offering a more streamlined look on the pitch.
Emirates has advertised with just the Emirates logo for Real Madrid's recent sponsorship agreement. The airplanes also just have the Emirates logo.
With several top clubs recently extending their sponsorship agreements until the early 2030s, fans can expect to see this simplified Emirates branding prominently featured when the 27-28 kits are released.
Emirates Kit Branding History x Arsenal
Do you like the Emirates-only branding? Let us know in the comments below.
Dunfermline Athletic 26-27 Home Kit Released
The new Dunfermline Athletic 26-27 home kit has been officially released by Erreà. The Dunfermline 2026-27 home jersey offers a fresh take on the club's traditional look by incorporating a refined tone-on-tone floral damask pattern that subtly reimagines their iconic black and white stripes. This unique detailing elevates the classic striped design, which is completed with a simple collar and solid black cuffs. The launch of the home shirt follows the release of the club's away kit earlier in the month.
Zenit 26-27 Home & Away Kits Released
Russian club Zenit Saint Petersburg have officially released their new Jogel home and away kits for the 26-27 season under the campaign slogan "Passion and Order!".
Manufactured by Russian sports brand Jögel, the Zenit 26-27 home jersey features the club's traditional blue colors, while the away shirt offers a white alternative. Both kits come with a checker design and horrible, mismatch sponsors.
The new uniforms will be worn by the reigning champions throughout their upcoming domestic campaign.
Brackley Town 26-27 Home & Away Kits Released
Brackley Town have officially unveiled the 2026-27 home and away kits. Made by Adidas, they will accompany the club throughout the 2026-27 National League North season.
The home shirt retains the Saints' traditional red-and-white stripes with a refreshed look for the new campaign. Meanwhile, the away shirt introduces a bold black design, finished with yellow pinstripes and adidas' iconic three stripes on the shoulders.
What do you think of Brackley Town's new 2026-27 kits? Let us know your thoughts in the comments below.
José Mourinho Uses Personal Logo on Real Madrid Training Shirt
Instead of using the standard initials like the others, José Mourinho decided to print his own personal brand logo on his Real Madrid training shirt. Big thanks to @jerseystory_vn for the collage.
This is a habit of "The Special One." He has done this at many of his previous clubs, including Benfica, Fenerbahçe, and AS Roma.
Ajax 26-27 Away Kit Leaked
We can give an official look at the Adidas Ajax 2026-27 away kit, big thanks to @KamilBerberler.
The Adidas Ajax 26-27 away shirt introduces a unique design that pays tribute to the club's rich history. According to the leak, the look is inspired by the legacy of their former home ground, De Meer Stadion. Additionally, the colors used on the kit are said to draw from ancient Greek vases depicting the hero Ajax the Great, after whom the club is named.
Liverpool 26-27 Away Kit Leaked - Official Look
We can give an official look at the Adidas Liverpool 2026-27 away kit, big thanks to @KamilBerberler.
The Adidas Liverpool 26-27 away shirt draws inspiration from the club's iconic European match tickets from the 1970s and 1980s. The design pays homage to Liverpool's rich history in continental competitions, capturing the visual aesthetic of classic matchday tickets.
The Adidas Liverpool 26-27 away kit is set to be released on July 28, 2026.
FK Austria Wien 26-27 Home & Away Kits Released
Austrian Bundesliga club FK Austria Wien have officially launched their new home and away kits for the 26-27 season. Made by Macron, the new shirts were revealed under the motto "Geschichte in die Zukunft tragen," which translates to carrying history into the future.
Both the new home and away jerseys feature the club's traditional purple and violet color theme, remaining true to Austria Wien's classic branding. The Macron FK Austria Wien 26-27 home and away kits are currently available to purchase through the club's official online store and physical fanshop.
