No Statement by Puma Yet: Could Puma Terminate Record Manchester City Kit Deal Following Premier League Verdict?
- Future of Puma-Man City Deal: Following the independent commission's verdict on Manchester City's financial charges, questions have emerged across the football industry regarding the future of the club's record-breaking kit partnership with Puma.
- Landmark Kit Deal Details: Puma's agreement with Manchester City, which began in 2019, was renewed in July 2025 with a 10-year extension valued at roughly £100 million per season, lasting until 2035.
- Puma's Protective Clauses and Current Stance: Puma reportedly possesses protective clauses allowing for action in the event of serious wrongdoing, potentially granting renegotiation leverage or break options, yet they have made no public statement or taken steps to terminate the agreement while City's appeal is ongoing.
Following the independent commission's verdict regarding Manchester City's Premier League financial charges, questions have surfaced across the football industry about the future of the club's partnerships. The most important outside the UAE bubble is the record-breaking partnership with Puma, so the future of the deal could be crucial for Manchester City.
The German brand first took over City's kits in 2019 and renewed the agreement in July 2025 with a landmark 10-year extension worth roughly £100 million per season through 2035. It is not known how much cash Manchester City gets from the Puma deal - ten clubs are involved, and supplier deals often have an extreme amount of physical gear that lets the overall sum be higher. As per UEFA's data, City earned €85m in total.
Puma Apparently Has Protective Clauses
As per the Guardian, Puma has protections allowing action in the event of serious wrongdoing. This should grant Puma renegotiation leverage or break options. However, Puma has made no public statement suggesting an early exit, nor has the brand initiated any steps to dissolve its agreement with the reigning English power.
With Manchester City contesting the findings and pursuing an appeal before any final sporting sanctions are determined, the situation remains locked in legal procedures.
Manchester City stands as Puma's premier global football asset alongside their extensive roster of City Football Group clubs. As a result, an abrupt contract termination remains highly improbable while the appeal process runs its course, keeping the £1 billion kit deal firmly intact for the foreseeable future.