New Sporting CP Logo Released
, by Chris
- New Logo Unveiled: Portuguese giants Sporting CP have officially unveiled a new club logo to coincide with their 120th anniversary.
- Anniversary and Replacement: The updated crest replaces the previous design in use since 2001 and signals a return to the club's traditional visual roots for their July 1, 2026, 120th anniversary.
- Classic Inspiration with Modern Twist: The new badge draws heavy inspiration from the classic crest used between 1945 and 2001, described as a timeless retro look with subtle modern updates for contemporary platforms.
Portuguese giants Sporting CP have officially unveiled a new club logo to coincide with their 120th anniversary on July 1, 2026. The updated crest replaces the previous design that had been in use since 2001, signaling a return to the club's traditional visual roots.
Sporting CP 2026 Logo
The new Sporting CP badge draws heavy inspiration from the classic crest used by the club between 1945 and 2001. Described as a timeless retro look, the rebrand recovers the essence of the historic emblem while introducing subtle modern updates to ensure it works across all contemporary platforms. The official launch campaign was themed Evolution from the Essence, highlighting this blend of history and modernization.
Sporting CP Logo History Until June 30 2026
This new crest becomes the official visual identity of the club starting with the 2026-27 season. By reverting to the iconic shield shape and classic lion, Sporting CP celebrates its 120-year history and follows the trend of clubs bringing back their logo.
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