Sunderland to Debut Visit Ghana Main Sponsor Against Arsenal?
- Sunderland's New Sponsors: Sunderland AFC is preparing to unveil new main and sleeve sponsors ahead of their match against Arsenal on Saturday.
- Record Visit Ghana Deal: The main sponsor is Visit Ghana, a £10 million front-of-shirt partnership, making it the most lucrative sponsorship deal in Sunderland's history.
- First African Nation Sponsorship: This private-sector-backed agreement will make Ghana the first African nation to secure a front-of-shirt sponsorship on a Premier League kit.
As per Łukasz Bączek, Sunderland AFC are preparing to unveil their new main and sleeve sponsor ahead of Saturday's match against Arsenal. First, a £10 million front-of-shirt partnership with Visit Ghana. Second, a new sleeve sponsorship deal worth a seven-figure sum.
Sunderland Set to Announce Record £10m Visit Ghana Shirt Sponsor Deal
Valued at around £10 million per year, the agreement represents the most lucrative sponsorship deal in Sunderland's history. The Black Cats entered the 26-27 season as the only Premier League club playing without a front-of-shirt sponsor, following the league-wide restriction on gambling sponsors that ended their previous deal with W88.
The private-sector-backed partnership would see Ghana become the first African nation to secure a front-of-shirt sponsorship on a Premier League kit.