Sunderland to Debut Visit Ghana Main Sponsor Against Arsenal?
1 hour ago, by Chris
- Sunderland's New Sponsors: Sunderland AFC is preparing to unveil new main and sleeve sponsors ahead of their match against Arsenal on Saturday.
- Record Visit Ghana Deal: The main sponsor is Visit Ghana, a £10 million front-of-shirt partnership, making it the most lucrative sponsorship deal in Sunderland's history.
- First African Nation Sponsorship: This private-sector-backed agreement will make Ghana the first African nation to secure a front-of-shirt sponsorship on a Premier League kit.
As per Łukasz Bączek, Sunderland AFC are preparing to unveil their new main and sleeve sponsor ahead of Saturday's match against Arsenal. First, a £10 million front-of-shirt partnership with Visit Ghana. Second, a new sleeve sponsorship deal worth a seven-figure sum.
Sunderland Set to Announce Record £10m Visit Ghana Shirt Sponsor Deal
Valued at around £10 million per year, the agreement represents the most lucrative sponsorship deal in Sunderland's history. The Black Cats entered the 26-27 season as the only Premier League club playing without a front-of-shirt sponsor, following the league-wide restriction on gambling sponsors that ended their previous deal with W88.
The private-sector-backed partnership would see Ghana become the first African nation to secure a front-of-shirt sponsorship on a Premier League kit.
No More Macron: Elite Eleven Melbourne Victory 26-27 Training Collection Released
A-League side Melbourne Victory has officially announced a new multi-year partnership with Australian activewear brand Elite Eleven. The Melbourne-based brand will serve as the club's official Technical Kit and Apparel Partner for the next four seasons, starting from the 26-27 campaign, marking the end of Victory's partnership with Italian supplier Macron.
Shortly after the announcement, the club launched its official 26-27 training and lifestyle collection under the campaign banner "Melbourne Born. Melbourne Worn."
The training range is available to purchase immediately, while Melbourne Victory's new 26-27 home and away match kits are scheduled to be officially unveiled in early October.
Sedan Ardennes 26-27 Third Kit Released
French club CS Sedan Ardennes has officially launched its new third kit for the 2026-27 campaign, completing their first full kit collection under new technical partner Kappa. Following the earlier releases of their retro green home shirt and off-white away strip, the new third kit introduces a modern, lifestyle-infused aesthetic.
The Kappa CS Sedan Ardennes 26-27 third jersey is predominantly black and features a distinctive gothic-style "ARDENNES" wordmark across the chest. The club crest is executed in a monochrome white badge on the left chest, paired with white Kappa Omini logos on the right chest and shoulders. Subtle red and green trim decorates the sleeve cuffs, nodding to the club's traditional colors.
Black shorts and socks complete the full Kappa CS Sedan Ardennes 2026-27 third strip.
Adidas CEO Confirms Special Germany Farewell Kit for Nations League
Adidas CEO Björn Gulden has officially confirmed that the German national team will wear a special farewell shirt for their upcoming UEFA Nations League matches in late 2026. Speaking on the Spielmacher podcast, Gulden revealed that a dedicated farewell jersey will be released and worn on pitch as Adidas prepares to conclude its legendary, seven-decade partnership with the German Football Association (DFB). Big thanks to MiaSanMia.
The special kit marks the emotional conclusion of a historic relationship that began in 1954 and spanned all four of Germany's men's World Cup triumphs as well as multiple European Championship titles. With Nike set to take over as the DFB's official kit supplier at the start of 2027, the upcoming Nations League fixtures will serve as the final on-pitch appearance for Die Mannschaft in Adidas gear.
Leaked images show that the farewell jersey features a predominantly black base accented with vertical gold diamond pinstripes down the front, paired with the iconic Adidas Trefoil logo and a classic DFB crest. Finished with retro-inspired V-neck collar and cuff detailing, the commemorative shirt offers a stylish tribute to one of the most successful kit partnerships in football history.
