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No More Umbro: Hummel Bournemouth 26-27 Home Kit Released

  • New Kit Manufacturer: AFC Bournemouth has officially switched its technical partnership from Umbro to Hummel for the 2026-2027 season, launching their new home kit.
  • Kit Design and Colors: The new Hummel Bournemouth 26-27 home kit features traditional red and black colors with elegant gold details on the collar, sleeve cuffs, and Hummel's iconic chevrons, utilizing wider vertical stripes for a classic aesthetic.
  • Historical Crest Integration: The kit incorporates a tonal pattern of the original 1936 Bournemouth crest within the red stripes and as a gold sign-off detail on the center back of the neck.

AFC Bournemouth and Hummel have officially launched the club's new home kit for the 2026-2027 season. This release marks the beginning of a brand-new technical partnership with Hummel, officially replacing Umbro after a successful seven-year relationship with the club.

Bournemouth 26-27 Home Kit

This picture shows the new Hummel AFC Bournemouth 2026-2027 home football shirt.

The new Hummel Bournemouth 26-27 home kit introduces a classic and vibrant colorway. The jersey is heavily dominated by the club's traditional red and black primary colors, which are beautifully accented by elegant gold finishing details on the collar and sleeve cuffs.

The AFC Bournemouth 2026-2027 home shirt brings back a more traditional Cherries aesthetic by utilizing wider vertical stripes that seamlessly encircle the entire jersey.

Sitting on the shoulders are Hummel's iconic chevrons, executed in a matching gold to perfectly complement the kit's color scheme.

A closer look at the red stripes reveals a beautifully integrated, tonal pattern created using the original Bournemouth crest from 1936.

This historic 1936 crest is also highlighted as a bespoke sign-off detail. It is printed in a striking gold pop on the center back of the neck, tying perfectly into the premium gold elements that run throughout the kit.

Long-Sleeve Version

Bournemouth 25-26 vs 26-27 Home Kit

Umbro combines the Bournemouth 26-27 home shirt with black shorts and socks.

The new Hummel Bournemouth 2026-27 home kit is officially available to purchase starting today, July 10.

What do you think of Bournemouth's first kit by Hummel and the decision to replace Umbro? Let us know your thoughts in the comments below.

Football Boot Calendar

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Footy Headlines
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AFC Bournemouth 26-27 Home Kit - Fans Unhappy With Sponsor Logo

AFC Bournemouth has officially launched its new 26-27 home kit, marking the beginning of the club's new era with Danish brand Hummel. The shirt was unveiled featuring the club's traditional colors and introduces Vitality as the main front-of-shirt sponsor.

The Hummel AFC Bournemouth 26-27 home jersey features a classic design with cherry red and black stripes. While supporters have generally praised the overall template and the aesthetic of the new Hummel partnership, the execution of the main sponsor has drawn significant criticism.

Fans have quickly voiced their disappointment on social media regarding the circular Vitality logo placed in the center of the chest. Many supporters feel that the large white circular background heavily interrupts the design and detracts from an otherwise strong shirt, with fans expressing a preference for a simpler, text-only sponsor application.

No More Umbro: Hummel Bournemouth 26-27 Home Kit Released

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Barnsley 26-27 Home Kit Released

Barnsley FC have officially launched their 26-27 home kit, signaling the latest release in their partnership with UK brand Oxen Sports. The club unveiled the kit under the slogan "Red by tradition. Built for the future.", showcasing a design that balances classic club identity with modern athletic details.

The Barnsley 26-27 home kit features the club's traditional red base complemented by crisp white accents, which are primarily visible on the V-neck collar and sleeve cuffs. The back of the shirt includes subtle but distinct detailing, featuring the word 'Tykes' along with a graphic of the club's mascot, Toby, positioned near the neckline.

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No More Umbro: Hummel Bournemouth 26-27 Home Kit Released

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Dundee United 26-27 Away Kit Released

Dundee United and technical sponsor Erreà have unveiled the club's new away kit for the 26-27 Scottish Premiership season. Moving away from their iconic tangerine palette, the Dundee United 26-27 away shirt features a sophisticated silver-grey and white colorway inspired by the silvery River Tay and the diamond within the club crest.

The kit incorporates a subtle, tone-on-tone geometric pattern across the shirt, directly developed from the crest's diamond shape. Silver grey serves as the foundation, complemented by crisp white accents on the collar, side panels, and sleeve cuffs. A monochrome Dundee United crest and the QuinnCasino sponsor logo complete the refined, clean aesthetic.

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Glasgow City 26-27 Home Kit Released

Scottish women's football club Glasgow City has officially unveiled its new Adidas home kit for the 26-27 season. Accompanying the launch is the club's slogan, "Same Glasgow City, but louder," which sets the tone for the release. Available in both adult and kids versions, the shirt is being sold through the retailer Foudys.

The Adidas Glasgow City 26-27 home shirt features the club's traditional bold orange base, elevated by a distinctive graphic pattern. Inspired by "Cathie's story," the design mimics the soundwaves created by repeatedly striking a football against a wall. Every individual spot within the pattern represents a single impact, visually capturing the dedication and relentless practice involved in the sport.

The kit was first teased earlier in the week before its full release, inviting fans to embrace the club's loud new identity. The Glasgow City 26-27 home kit combines a striking aesthetic with a meaningful tribute to grassroots dedication and the trailblazing history of the team.

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Club America 26-27 Shorts Feature Adidas Stripe Inconsistencies

Club America fans have noticed a confusing detail regarding the Adidas stripes on the club's new 26-27 shorts. The authentic version of the shorts features an inconsistent mix of both wide and thin Adidas stripes down the sides. In contrast, the replica stadium version comes with all-wide stripes, which correctly matches the all-wide stripe design seen on the corresponding shirt.

The inconsistencies become even more complicated upon further inspection. An additional image reveals yet another shorts variant featuring an all-thin stripe treatment. This wide array of different stripe configurations across the authentic, stadium, and other variants strongly suggests that Adidas has produced mixed production samples or made a manufacturing error, leaving supporters wondering which version is the official intended design.

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Club America 26-27 Home Kit Leaked - Full Look

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Mamba FC Barcelona 26-27 Away Goalkeeper Kit Lekaed

Footy Headlines can leak the official images of Mamba Barcelona's 2026-27 goalkeeper away kit, featuring a snakeskin pattern that pays tribute to the "Black Mamba," matching the club's 2026-27 away kit.

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Rangers 26-27 Third Kit Leaked - Spotted for Sale

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Special Adidas Predator 26 "1994" Leather Boots Leaked

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