No More Umbro: Hummel Bournemouth 26-27 Home Kit Released
, by Phan Tich Giay
- New Kit Manufacturer: AFC Bournemouth has officially switched its technical partnership from Umbro to Hummel for the 2026-2027 season, launching their new home kit.
- Kit Design and Colors: The new Hummel Bournemouth 26-27 home kit features traditional red and black colors with elegant gold details on the collar, sleeve cuffs, and Hummel's iconic chevrons, utilizing wider vertical stripes for a classic aesthetic.
- Historical Crest Integration: The kit incorporates a tonal pattern of the original 1936 Bournemouth crest within the red stripes and as a gold sign-off detail on the center back of the neck.
AFC Bournemouth and Hummel have officially launched the club's new home kit for the 2026-2027 season. This release marks the beginning of a brand-new technical partnership with Hummel, officially replacing Umbro after a successful seven-year relationship with the club.
Bournemouth 26-27 Home Kit
This picture shows the new Hummel AFC Bournemouth 2026-2027 home football shirt.
The new Hummel Bournemouth 26-27 home kit introduces a classic and vibrant colorway. The jersey is heavily dominated by the club's traditional red and black primary colors, which are beautifully accented by elegant gold finishing details on the collar and sleeve cuffs.
The AFC Bournemouth 2026-2027 home shirt brings back a more traditional Cherries aesthetic by utilizing wider vertical stripes that seamlessly encircle the entire jersey.
Sitting on the shoulders are Hummel's iconic chevrons, executed in a matching gold to perfectly complement the kit's color scheme.
A closer look at the red stripes reveals a beautifully integrated, tonal pattern created using the original Bournemouth crest from 1936.
This historic 1936 crest is also highlighted as a bespoke sign-off detail. It is printed in a striking gold pop on the center back of the neck, tying perfectly into the premium gold elements that run throughout the kit.
Long-Sleeve Version
Bournemouth 25-26 vs 26-27 Home Kit
Umbro combines the Bournemouth 26-27 home shirt with black shorts and socks.
The new Hummel Bournemouth 2026-27 home kit is officially available to purchase starting today, July 10.
What do you think of Bournemouth's first kit by Hummel and the decision to replace Umbro? Let us know your thoughts in the comments below.