Gladbach to Search for New Main Shirt Sponsor as Reuter Departs in 2027
- Main Shirt Sponsor Search: Borussia Mönchengladbach will be seeking a new main shirt sponsor as their current agreement with German online bathroom retailer Reuter concludes after the 26-27 season.
- Reuter's Future Role: Reuter will transition from their principal shirt sponsorship role to a co-sponsor capacity with Gladbach, a position they previously held between 2015 and 2024.
- Sponsorship Deal Value: The current main shirt sponsorship agreement with Reuter reportedly generated between €8 million and €11 million annually for the club.
Bundesliga side Borussia Mönchengladbach will be looking for a new name on the front of their shirts in the near future. The club and German online bathroom retailer Reuter have officially announced that their main shirt sponsorship agreement will come to an end following the conclusion of the 26-27 season.
Reuter to Step Down to Co-Sponsor Role
Reuter took over as Gladbach's principal shirt sponsor ahead of the 24-25 season, replacing online broker flatex. The initial two-year deal contained an option for a third year running through 26-27, which was triggered in summer 2025. While their branding will leave the prominent chest position in 2027, the Mönchengladbach-based company will not cut ties completely; they are set to step back into a co-sponsor role, a capacity they previously held between 2015 and 2024.
Reported to bring in between €8 million and €11 million annually, the agreement provided steady commercial revenue for the Fohlenelf.
Gladbach management now has significant runway over the next year to find and negotiate with what will become the 13th main shirt sponsor in the club's history ahead of the 27-28 campaign.