Fixed Bournemouth 26-27 Home Kit
, by Chris
- New Kit Launch and Partnership: AFC Bournemouth officially launched their 26-27 home kit today, beginning a new partnership with Hummel, featuring a classic red and black striped design with subtle patterns and gold accents.
- Widespread Fan Backlash: The kit's release was met with significant fan disapproval due to the return of Vitality as the principal sponsor, whose large, bright pink circular logo clashed harshly with the elegant design.
- Proposed Color-Matched Sponsor Fix: A mock-up was created demonstrating how a simple fix, using a clean, gold text-only Vitality logo, could seamlessly integrate and vastly improve the kit's overall aesthetic by complementing its existing gold details.
AFC Bournemouth officially launched their 26-27 home kit today, marking the beginning of their new partnership with Hummel. While the kit itself features a classic red and black striped design with subtle patterns and gold accents, the release was met with widespread fan backlash due to the front-of-shirt sponsor.
What If: AFC Bournemouth 26-27 Home Kit With Color-Matched Sponsor
The return of Vitality as the principal sponsor brought a massive, bright pink circular logo to the center of the chest. The jarring color and large black background harshly clash with the red and black stripes, with many supporters feeling it completely ruins an otherwise elegant design.
To demonstrate what could have been, we created a mock-up showing the 26-27 home kit with a color-matched sponsor. By replacing the intrusive pink circle with a clean, gold text-only Vitality logo, the design perfectly complements the gold Hummel branding and shoulder details. The simple fix seamlessly integrates into the shirt, highlighting how much of an impact a sponsor can have on a kit's overall look.
If Vitality wanted to keep the circle but remove the pink for gold and black, it would also have looked better.
Should Vitality have gone without their full colors? Let us know in the comments below.