Shonan Bellmare Announces Umbro Kit Deal - No More Penalty
Jun 27, 2026, by Chris
- New Kit Supplier: Shonan Bellmare has officially switched its kit supplier to Umbro, ending its long-standing partnership with Penalty.
- Deal Commencement: The new kit deal with Umbro, managed by Kamo Shoji Co., Ltd., will commence from the 2026-27 season, aligning with the J.League's calendar transition.
- Kit Reveal Date: The official reveal of the first Umbro Shonan Bellmare kits is scheduled for June 28.
Japanese club Shonan Bellmare has officially announced a new kit supplier agreement with Umbro, replacing their long-standing partnership with Penalty. The new deal, managed through Kamo Shoji Co., Ltd., will commence from the 2026-27 season, which marks the J.League's historic transition to a fall-spring calendar.
Umbro to Make Shonan Bellmare Kits for the 26-27 Season
The official reveal of the first Umbro Shonan Bellmare kits is scheduled for June 28.
Do you look forward to the first Umbro Shonan Bellmare kits? Let us know in the comments below.
Premium Material Returns to the World Cup Champions Badge
Alongside the second star above the crest, Spain officially unveiled a new 3D embossed World Champions badge during their recent 3-2 victory over England in the UEFA Nations League. This badge previously appeared on Spain's jersey after their 2026 FIFA World Cup triumph.
Compared to the heat-applied plastic version seen on Argentina's kits, the new badge from Cromotransfer offers a significantly more premium look, featuring an embossed surface and a multi-layered structure. Before that, Adidas has increasingly shifted to pre-applying tournament and champions badges directly in its manufacturing facilities.
However, this upgrade will be exclusive to the authentic player-version jerseys. The fan-version replica shirts will continue to feature the standard heat-transferred plastic badge.
Big thanks to @whatthekit_x for the collage.
Newcastle United 27-28 Home Kit - Early Prediction
Kit insider grhaer9 has shared an early prediction for Newcastle United new 2027-28 home kit, based on leaked information. This is part of a series of his farewell kit designs before stepping away from the concept and leak scene. However, it is important to note that this design is still highly speculative.
The new Newcastle United 2027-28 home kit is expected to feature the new Newcastle United crest, whereas grhaer9’s concept still uses the old crest.
