Beitar Jerusalem
No More Umbro: In-House BJR Beitar Jerusalem 2026-27 Kits Released
Beitar Jerusalem has officially launched its own in-house kit brand, BJR, along with the release of the club's new 2026-27 kits. The move marks a departure from their previous kit manufacturer, Umbro, as the Israeli Premier League side takes full control over its merchandise and on-pitch designs for the upcoming season. The official launch event took place on June 28, 2026.
The Beitar Jerusalem 2026-27 BJR kit collection features several distinct designs. The match kits include a black shirt featuring a custom BJR pattern throughout, and a clean white jersey complete with a classic collar and subtle stripes. The launch also included dedicated training kits for both players and coaching staff, highlighting the new in-house brand's expanded lineup.
The new Beitar Jerusalem 2026-27 kits are currently available for purchase through the official club store. The launch was accompanied by a promotional video and featured the club's new head coach Almog Cohen, signaling a fresh era for the team.