Grêmio
Grêmio Announce Pitaco as New Front-of-Shirt Sponsor
Grêmio Foot-Ball Porto Alegrense have officially announced Pitaco as their new principal front-of-shirt sponsor. The three-year agreement sees the Brazilian sports platform take over the prime central chest position on the club's New Balance jerseys. This long-awaited deal ends a vacancy of roughly ten months for the Tricolor Gaúcho's main shirt sponsor slot following the early termination of their previous deal with Alfa Bet in late 2025.
Originally established as a fantasy sports company before expanding into regulated sports betting under the international Draftea group, Pitaco will feature across Grêmio's kits through 2029. The partnership is reportedly valued between 40 million and 46 million Brazilian Real per year (around 8 million USD/year) , totaling around 140 million Real across the entire three-year period, placing Grêmio's uniform among the five most valuable commercial shirts in Brazilian football.
The white Pitaco logo and wordmark sit directly across the middle of the iconic blue, black, and white striped kit, joining existing partners such as Banrisul, Coral, and Havan. Grêmio are scheduled to debut the newly branded shirts immediately in upcoming Campeonato Brasileiro matches.