Strauss

UEFA have signed their first ever referee kit sponsorship today with Strauss - famous safety workwear, gear and equipments company from Germany.

Following this deal, the German company's logo will appear on the left sleeve of referee kits in UEFA competitions, as well as on VAR screens and assistants' operating room. The effect of the deal will start immediately on 26-27 Champions League matchday 1, and to be applied with Europa League and Conference League after that.

What do you think of UEFA's new sleeve sponsor, Strauss? Let us know in the comments below.