Hummel

FC Tulsa has unveiled its new alternate kit, the Route 66 Centennial Kit. The jersey celebrates the 100th anniversary of Route 66, honoring Tulsa's connection to the famous highway known as the Main Street of America. The design features a gradient with neon sign-inspired details, reflecting the sights and sounds along the route from Chicago to Los Angeles and Tulsa's status as the Capital of Route 66.

The kit is available now for purchase in the team's official shop. This release adds to FC Tulsa's lineup of kits that draw inspiration from the city's rich history and landmarks.

USL League One side Forward Madison FC have released their 2026 third kit, produced by Hummel as part of the 'Udderly Wisconsin' collection to celebrate June Dairy Month. The shirt features a distinctive Holstein cow-inspired print, with a unique twist where each black spot is shaped like one of the local Wisconsin lakes. Adding to the agricultural theme, the jersey includes an 'Udderly Wisconsin' jocktag and an individually numbered leather ear tag, limited to just 500 pieces. The design is completed with a 3D raised Hummel logo and the club's crest rendered in their iconic pink color.

The goalkeeper version is all-pink.

Turkish side Samsunspor has officially launched a special 2026-2027 "Legend Retro" kit in collaboration with their technical sponsor, Hummel.

Reimagined for the upcoming campaign, the new release draws direct inspiration from the club's historic 1976 era, bringing a beloved vintage aesthetic back to the modern pitch.

The Hummel Samsunspor 26-27 Legend Retro shirt is built on a white base, defined by a striking horizontal chest band in red, white, and black. The tricolor is also on the collar and sleeve cuffs.

The Wycombe Wanderers 26-27 third kit has been officially released, with the simple Hummel shirt combining a white base with navy chevrons on the shoulders and navy logos. It completes the team's set.

Vitória Sport Clube has officially announced a new five-year technical sponsorship deal with Hummel, beginning with the 2026-27 season. The Danish sportswear brand will supply the Portuguese club's match kits, training gear, and lifestyle apparel until the end of the 2030-31 campaign. This agreement brings an end to Vitória SC's decade-long partnership with Macron, who had been the club's kit maker since the 2016-17 season.

The club described the new agreement as a "return to the past to project into the future," referencing Hummel's previous stint as Vitória SC's kit supplier during 1992-92.

Asheville City SC of USL League Two has released its 2026 home kit, made by Hummel. The design incorporates a stairstep quilt pattern drawn from barn quilt squares common across Western North Carolina farms, symbolizing resilience, transformation and deep Appalachian tradition.

The jersey serves as a tribute to local farmers supplying the WNC Farmers Market, celebrating their commitment to sustainability, early mornings and feeding the community. It emphasizes themes of hard work, perseverance and growth with the message "This is Home. This is Grown. This is Asheville Soccer."

Vitória Sport Clube has officially announced a new five-year technical sponsorship deal with Hummel, beginning with the 2026-27 season. The Danish sportswear brand will supply the Portuguese club's match kits, training gear, and lifestyle apparel until the end of the 2030-31 campaign. This agreement brings an end to Vitória SC's decade-long partnership with Macron, who had been the club's kit maker since the 2016-17 season.

The club described the new agreement as a "return to the past to project into the future," referencing Hummel's previous stint as Vitória SC's kit supplier during 1992-92.

Málaga CF has revealed a special commemorative kit to be worn during their crucial upcoming promotion playoff match against Almería. The unique sky blue and white jersey features the names of all 26,550 season ticket holders integrated into the design, honoring the massive fanbase that supported the team throughout the 2025-26 campaign.

The announcement was made through an emotional video emphasizing the strength of the club's supporters and the deep connection between the team and the city. Currently, the jersey is an exclusive player-only edition for the weekend's match, and Málaga has not yet confirmed if it will be available for public sale. This has already sparked high demand and excitement among fans, who are eagerly requesting retail availability to own a piece of club history.

USL League One side Forward Madison FC have released their 2026 third kit, produced by Hummel as part of the 'Udderly Wisconsin' collection to celebrate June Dairy Month. The shirt features a distinctive Holstein cow-inspired print, with a unique twist where each black spot is shaped like one of the local Wisconsin lakes. Adding to the agricultural theme, the jersey includes an 'Udderly Wisconsin' jocktag and an individually numbered leather ear tag, limited to just 500 pieces. The design is completed with a 3D raised Hummel logo and the club's crest rendered in their iconic pink color.

The goalkeeper version is all-pink.

The Wycombe Wanderers 26-27 third kit has been officially released, with the simple Hummel shirt combining a white base with navy chevrons on the shoulders and navy logos. It completes the team's set.

USL League One side Rally Madison FC has unveiled its new 2026 alternate (third) kit, made by Hummel. The white and golden-yellow jersey was designed in collaboration with local artist Emily Morgan and draws inspiration from the iconic Wisconsin Statue atop the State Capitol building, which also features prominently on the club's crest.

Scottish Premiership club Kilmarnock FC have officially unveiled their new home and away kits for the 2026-27 season. Made by Hummel, the new shirts feature James Frew Ltd as the main front-of-shirt sponsor.

The Hummel Kilmarnock 2026-27 home jersey introduces a clean design in the club's traditional blue, complemented by Hummel's iconic chevrons on the shoulders. Offering a vibrant alternative, the Hummel Kilmarnock 2026-27 away shirt is predominantly yellow. Both kits share a cohesive design language characteristic of Hummel's recent templates and are available to purchase through the club's official channels.

FC Tulsa has unveiled its new alternate kit, the Route 66 Centennial Kit. The jersey celebrates the 100th anniversary of Route 66, honoring Tulsa's connection to the famous highway known as the Main Street of America. The design features a gradient with neon sign-inspired details, reflecting the sights and sounds along the route from Chicago to Los Angeles and Tulsa's status as the Capital of Route 66.

The kit is available now for purchase in the team's official shop. This release adds to FC Tulsa's lineup of kits that draw inspiration from the city's rich history and landmarks.