Burnley

Burnley have officially terminated their front-of-shirt partnership with prop trading company Finotive One just weeks after announcing the deal. UK automotive retailer Vertu Motors has stepped up to become the club's new Official Front of Shirt Principal Partner for the 26-27 season, covering the men's, women's, and academy teams.

The unexpected change comes right at the start of the Championship season, requiring an immediate update to all Castore matchday and replica kits. The updated kits now feature the Vertu wordmark alongside its shield icon across the center of the chest on all playing shirts.

To accommodate fans who already bought the 26-27 replica shirts with the previous sponsor printed on them, Burnley is offering free re-branding to overlay the new Vertu logo onto existing jerseys. Supporters also have the option to return their shirts for a full refund or exchange them for the updated version.

An unusual kit mishap occurred during the pre-season friendly between Ajax and Burnley at the Johan Cruyff Arena on July 26, 2026. Burnley lined up in their light blue Castore change kit for the match, but a kit color clash forced the English side into an unexpected equipment modification right before kickoff.

With Ajax wearing their traditional red and white home kit paired with white socks, Burnley's kit management only had white socks available, creating an obvious sock clash. To allow the match to proceed smoothly, Ajax came to the rescue by lending Burnley a set of their dark blue Adidas socks.

Burnley players wore the dark blue Ajax socks throughout the match, with many players cutting off the lower foot section to wear them as sleeves over their white grip socks. Consequently, the Ajax branding and Adidas logo were clearly visible on the legs of Burnley's players during the game, which eventually ended in a 2-1 win for Ajax.