Multiple Huge Kit Maker Switches on the Horizon: Milan, Al-Hilal & Tigres
- AC Milan's Return to Adidas: AC Milan is in advanced discussions to switch from Puma back to Adidas, effective from the 2028-29 season, after their current agreement with Puma concludes in June 2028.
- Al-Hilal's Move to Adidas: Saudi Pro League club Al-Hilal will transition from Puma to Adidas, with negotiations reportedly advanced for Adidas to supply their kits starting from the 2027-28 season.
- Tigres UANL's Switch to Reebok: After 21 years with Adidas, Tigres UANL is set to end their long-standing partnership and will switch to Reebok, with the new agreement commencing in the 2027-28 season.
The football kit manufacturing landscape is heading for major shake-ups over the coming years, with several high-profile clubs preparing to switch technical suppliers. Emerging reports across Europe, the Middle East, and Latin America indicate that AC Milan, Al-Hilal, and Tigres UANL are all involved in significant brand transitions that will alter their aesthetic identities.
Big Brand Swaps Coming Up
In Italy, AC Milan are in advanced talks to return to Adidas once their current agreement with Puma concludes in June 2028. The Rossoneri previously spent two iconic decades with the Three Stripes between 1998 and 2018 before linking up with Puma. Milan is set to command a substantially upgraded contract, paving the way for an anticipated reunion with Adidas starting from the 28-29 season.
Over in Saudi Arabia, Al-Hilal are also preparing to swap Puma for Adidas. The Saudi Pro League giants have reportedly informed Puma that they will not be extending their current deal beyond its expiration. Negotiations with Adidas are already at an advanced stage, with the German sportswear giant lined up to take over the club's kits from the 27-28 season.
Meanwhile, one of North America's longest-standing kit arrangements is nearing its end in Mexico. Tigres UANL are poised to leave Adidas after 21 consecutive years, having failed to find common ground during recent contract extension talks. The club is set to finish out the 26-27 campaign under the Three Stripes before completing a sensational switch to Reebok starting in 27-28 season.
These upcoming moves reflect a dynamic and shifting market among technical sponsors. While Puma appears set to lose two prominent names from its international portfolio, Adidas reinforces its presence in both Europe and the Gulf, and Reebok gains a massive foothold in Liga MX.
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