Arsenal in Talks Over New Long-Term Adidas Kit Deal Extension
- Deal Extension Discussions: Arsenal and Adidas are in early talks to extend their technical kit partnership, even though their current agreement lasts until the 2029-30 season.
- Current Deal Value: The Gunners' existing deal with Adidas, extended in 2022, is worth an estimated £75 million annually.
- Financial Uplift Aspiration: Driven by commercial and on-pitch growth, Arsenal is looking to negotiate a new agreement worth closer to £90 million per year, similar to Manchester United's deal.
As per Arsenal insider @DarrenArsenal1, Arsenal and Adidas are in early discussions regarding a long-term extension to their technical kit partnership, despite their existing agreement running through to the end of the 29-30 season.
Arsenal Aiming for Premier League Top-Tier Value
The Gunners' current deal with the German sportswear giant was extended in 2022 and is worth an estimated £75 million annually. However, driven by strong commercial growth under chief commercial officer Juliet Slot and on-pitch development under Mikel Arteta, the club is eyeing a further financial uplift. Reports suggest Arsenal aim to negotiate terms that would bring their annual agreement closer to the £90 million per year figure that Adidas currently pays Manchester United.
Adidas reunited with Arsenal ahead of the 19-20 campaign, taking over from Puma after 25 years apart.
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