West Ham Announce Fan Consultation For New Club Crest
Jun 29, 2026, by Chris
- Fan Consultation Launched: West Ham United has initiated a fan consultation process to gather input on the future design of the club's official crest.
- Reason for Consultation: The consultation was launched due to years of fan dissatisfaction with the current badge, which was introduced in 2016 after the club moved to the London Stadium.
- Key Fan Requests: Supporters primarily desire the removal of 'London' from the badge and the reintroduction of the Boleyn Castle, reflecting a preference for a more traditional look.
West Ham United have officially announced the launch of a new fan consultation regarding the future direction of the club's official crest. The announcement comes after years of fan dissatisfaction with the current badge, which was introduced in 2016 following the club's move to the London Stadium.
West Ham to Update Logo
Following the announcement, supporters have taken to social media to share their ideas and desires for the new logo. The most prominent requests from the fanbase include the removal of the word 'London' from the badge and the reinstatement of the Boleyn Castle, a key element of the club's historical identity. Several fans have also shared their own concept designs, highlighting a strong preference for a return to a more traditional look.
West Ham United Logo Evolution
The consultation process will give fans a direct say in shaping the visual identity of West Ham United. While no official timeline has been provided for the introduction of the new crest, the move signals a willingness from the club to listen to the supporters and address long-standing concerns about the current design.
West Ham United 2016 Logo Change
Current West Ham United Logo
Do you like that West Ham changes their logo? Let us know in the comments below.
OH Leuven 26-27 Away Kit Released
Belgian Pro League club Oud-Heverlee Leuven have officially unveiled their new 2026-27 away kit. Made by Jako, the new shirt introduces a bold dark look for the upcoming domestic campaign.
The Jako OH Leuven 2026-27 away shirt features a black base with deep green vertical stripes and vibrant orange pinstripes running down the body. Dark green detailing appears on the collar and sleeve cuffs, while the Jako logo and club crest are centrally positioned on the chest.
What do you think of the new OH Leuven 2026-27 away kit? Let us know your thoughts in the comments below.
New Material for UEFA Champions League Patches?
Based on images from Manchester United's recent posts, it appears that the Starball and UEFA Foundation sleeve patches for the 26-27 UEFA Champions League might be moving away from the traditional velvet material. Instead, they seem to feature a noticeably thinner and flatter composition.
Without high-resolution close-ups, the exact material specifications cannot be fully confirmed just yet.
However, this potential shift remains unconfirmed, as other clubs have not displayed this change. Real Betis, for instance, still appeared with standard velvet-textured patches during their recent 26-27 Champions League portrait photoshoot sessions.
We will have to wait for official confirmation and close-up looks once the competition gets underway. Big thanks to @jerseystory_vn for the collage.
Almere City 26-27 Cup Kit Released
Dutch club Almere City have officially unveiled their new 2026-27 Cup kit. Made by Craft, the special “HANASAKA!” shirt celebrates the club’s connection with Japan through owner Yanmar and the Yanmar Hanasaka International Youth Cup, an U19 tournament organised by Almere City at the Yanmar Stadion.
The Craft Almere City 2026-27 Cup shirt features a black base with subtle tonal cherry blossom branch motifs across the front. Mint green and pastel pink details add contrast, with a mint crew-neck collar and sponsor branding joined by a pink monochrome club crest, Craft logo and sleeve trims.
What do you think of the new Almere City 2026-27 Cup kit? Let us know your thoughts in the comments below.
Sutton United 26-27 Third Kit Released
English club Sutton United and kit manufacturer VX3 have officially unveiled the club's new third kit for the 2026-27 campaign. Themed around the slogan "Where Passion Blooms," the release pays homage to the local area's historic lavender fields and was presented alongside players from the Sutton United Women's squad.
The VX3 Sutton United 26-27 third shirt is predominantly light lavender purple, paired with contrasting dark purple raglan sleeves and a matching polo collar. A monochrome purple club badge sits on the left chest, complemented by dark purple sponsor logos and an embroidered sprig of lavender on the upper back just below the neckline.
The new third kit completes Sutton United's kit set for the 2026-27 season alongside their previously released home and away strips.
Plymouth Argyle 26-27 Third Kit Released
Puma and Plymouth Argyle have officially launched the club's new third kit for the 26-27 season. Designed to make a bold visual impact on the pitch, the new strip brings back a vibrant tangerine look for the Pilgrims.
The Puma Plymouth Argyle 2026-27 third jersey combines a vivid orange base with contrasting black trim across the collar, shoulders, and cuffs. The front proudly features a monochrome black version of Argyle's iconic Mayflower crest, accompanied by black Puma cat branding and sponsor detailing from Lighthouse Charity.
The new third kit is available immediately via Argyle's official online store and in-person retail locations.
Catania FC 26-27 Away Kit Released
Italian club Catania FC and technical sponsor Erreà have officially launched their new away kit for the 2026-27 season. Arriving as part of the brand's "COLORI DEI TERRITORI" collection, the release completes the club's full wardrobe for the new campaign following the earlier debuts of their volcanic-themed third and traditional rossazzurri home strips.
The Erreà Catania 2026-27 away shirt is predominantly white, accented with dark grey detailing along the thick V-neck collar, sleeve cuffs, and shoulder trims. Across the front and sleeves, the jersey incorporates a subtle tonal graphic pattern inspired by local Catanese heritage and the city's iconic elephant symbol.
The new Catania FC 26-27 away uniform is completed with matching shorts and socks and is available now through the club's official retail channels.
