Adidas Honors Lionel Messi's World Cup Career With Special Boots Campaign

Following his final World Cup appearance, Adidas has launched a special campaign celebrating Lionel Messi's incredible journey on football's biggest stage. Under the banner "Greatest of All Time," the brand pays tribute to the Argentine star by bringing together every pair of boots he has worn across his World Cup tournaments.

The campaign highlights the evolution of Messi's signature Adidas footwear, tracing his history from his tournament debut in 2006 up to the 2026 edition. By featuring all of his iconic World Cup cleats in one place, Adidas offers fans a visual timeline of his career, honoring his legacy and the memorable moments associated with each pair.

The tribute serves as a fitting homage to Messi's unparalleled impact on the sport. It perfectly encapsulates his enduring partnership with Adidas and celebrates his achievements throughout an illustrious international career.

🔹2006:  Adidas F50 Tunit 'Argentina'

🔹2010: Adidas F50 Adizero 'Chameleon'

🔹2014: Adidas F50 Adizero Messi 'Battle'

🔹2018: Adidas Nemeziz Messi 'Energy Mode'

🔹2022: Adidas X Speedportal 'Leyenda'

🔹2026: Adidas F50 'El Último Tango'