26-27 Serie A Kit Makers: 12 Brands
- Unrivaled Diversity in Serie A Kit Suppliers: For the 2026-27 season, Serie A stands out with an impressive 12 different sportswear brands supplying kits for its 20 clubs, demonstrating a unique mix of global, boutique, and domestic manufacturers.
- Adidas Leads, Puma Follows Among Top Brands: Adidas maintains its position as the top kit supplier, outfitting four clubs (AS Roma, Como, Juventus, Lecce), while Puma secures the second spot by sponsoring three teams (AC Milan, Parma, Sassuolo).
- Multiple and Single-Club Specialists: Macron, Joma, and Nike each partner with two clubs, while seven distinct brands—Nocta, EA7, Mizuno, Kappa, Zeus, Eye Sport, and New Balance—each supply kits for a single team, highlighting the league's diverse sponsorship landscape.
The Italian top flight continues to be the undisputed king of kit supplier diversity. For the 2026-27 season, Serie A boasts an incredible lineup of 12 different sportswear brands outfitting its 20 clubs, showcasing a vibrant mix of global giants, boutique labels, and domestic manufacturers.
26-27 Serie A Kit Makers - Adidas Maintains the Lead
Just like the previous campaign, Adidas sits at the top of the sponsorship table in Italy. The Three Stripes brand is supplying kits for four clubs this season: AS Roma, Como, Juventus & Lecce.
Right on their heels is Puma, claiming the second spot by outfitting three teams in the league: AC Milan, Parma & Sassuolo.
Just below the top two, three major brands have secured partnerships with two clubs each, solidifying their presence in the Italian market:
- Macron: Bologna and Udinese
- Joma: Torino and Fiorentina
- Nike: Inter Milan and Monza
The Single-Club Specialists
What truly makes the Serie A kit landscape so unique is the sheer number of brands that sponsor exactly one team. For the 26-27 season, seven different manufacturers complete the grid by outfitting a single club:
- Nocta: Venezia
- EA7: Napoli
- Mizuno: Lazio
- Kappa: Genoa
- Zeus: Frosinone
- Eye Sport: Cagliari
- New Balance: Atalanta
Serie A 2026-2027 Sponsors
Which brand do you think has the best kit lineup in Serie A this season? Are you a fan of having so many different manufacturers in one league? Let us know your thoughts in the comments below.
Special Coventry City 2026 Pink October Kit Released
Coventry City and Hummel have unveiled a special limited-edition all-pink shirt to mark Breast Cancer Awareness Month. Released on October 1, the jersey inaugurates a month-long series of club initiatives dedicated to raising awareness and supporting the fight against breast cancer.
The Coventry City 26-27 Breast Cancer Awareness kit is predominantly vibrant pink, styled with alternating tonal vertical stripes that incorporate a subtle pattern. Clean white accents complement the design, utilized for the Hummel logo, the monochrome club crest, and principal partner Monzo across the midriff. Positioned prominently at the center of the chest is the iconic breast cancer awareness ribbon.
The special one-off release joins the Sky Blues' 26-27 collection as a dedicated charity drop, highlighting an important cause with an eye-catching tonal aesthetic.
Copa América Champions Badge Returns to Argentina Kits
After two years, the reigning South American Champions badge officially makes its return to the Albiceleste jersey, following the end of Argentina’s reign as world champions.
The badge last appeared during 2024 Copa América. Since then, despite holding both Copa América and World Cup titles, Argentina consistently gave priority to the World Cup badge.
Big thanks to @whatthekit_x for spotting and create the collage.
Melbourne Victory 26-27 Home & Away Kits Released
Melbourne Victory has officially unveiled its new home and away kits for the 26-27 A-League season. The launch marks the club's first matchwear collection produced under their new four-year technical partnership with Melbourne-based streetwear and activewear brand Elite Eleven.
The 26-27 home kit delivers a timeless look grounded in the club's traditional colours. It features a deep navy base accented by the iconic white Big V across the chest, complemented by white piping along the crew neck collar and raglan sleeve seams. Elite Eleven's signature logo sits centrally above the chevron, with Turkish Airlines remaining as the primary shirt sponsor.
In contrast to the classic home design, the Melbourne Victory 26-27 away jersey introduces a vibrant and modern aesthetic. It uses a bright neon fluro base paired with a large navy chevron and matching navy panels running along the shoulders and sides. Both shirts are available immediately for purchase through the club's official store.
FC Nantes 26-27 Octobre Rose Kit Released - First Pink Kit in Club History
Macron and FC Nantes have officially unveiled a special Octobre Rose kit for the 26-27 campaign, marking the first time in the club's history that Les Canaris will wear pink. Designed to raise awareness and support the fight against breast cancer during Pink October, the jersey will be worn in official competition by both the women's and men's first teams at the Stade de la Beaujoire throughout the month.
The Macron FC Nantes 26-27 Octobre Rose shirt is built around a soft pastel pink base decorated with a brushstroke pattern inspired by the deconstructed awareness ribbon in tonal shades. Deep burgundy trims accent the collar, cuffs, and monochrome branding, while a pink ribbon sits proudly on the chest between the Macron Hero and the embroidered club crest. On the back neck, eight embroidered pink ribbons replace the traditional stars that represent Nantes' eight French league championship titles.
Burgundy shorts and pastel pink socks with a burgundy turnover band complete the full kit. In support of the initiative, 50% of the profits from shirt sales will be donated directly to local charities Madame S and Ma Parenthèse, along with the FC Nantes endowment fund.


