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Jul 14, 2026 17:50

by Chris

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Aston Villa Announces Visit Rwanda as Front-of-Shirt Sponsor

Jul 14, 2026, by Chris

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Aston Villa have officially announced Visit Rwanda as the club's new Principal Partner, Official Tourism Partner, and Official Coffee Provider.

Starting from the 26-27 season, the Visit Rwanda logo will appear on the front of all men's, women's, and academy team shirts. The partnership expands the Rwanda Development Board's strategy of utilizing high-profile football sponsorships to promote global tourism.

Described as the most lucrative sponsorship deal in Aston Villa's history, reports indicate the agreement is worth up to £20 million per year including bonuses.

Aston Villa Announces Visit Rwanda as Front-of-Shirt Sponsor

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