Werder Bremen Unveils New Visual Identity for 26-27 Season and Beyond - Crest Remains the Same
1 hour ago, by Chris
- New Visual Identity Launch: Werder Bremen has officially unveiled a comprehensive new visual identity that will be introduced ahead of the 26-27 season.
- Crest Preservation: Significantly for traditionalists, the club's iconic diamond crest (Werder-Raute) remains entirely unchanged as part of the rebrand.
- Key Design Elements: The rebrand introduces an exclusive custom serif typeface called Bruckmeyer Neue, an intensified 'Werder Green' color, and a layout structure inspired by the classic diamond logo to create a consistent design system.
German Bundesliga club SV Werder Bremen has officially revealed a comprehensive new visual identity ahead of the 26-27 season. Crucially for traditionalists, the club's iconic diamond crest (Werder-Raute) remains completely untouched. Rather than altering the crest, the rebrand focuses on creating a consistent design system across all touchpoints, including the Weserstadion, digital channels, merchandise, and daily communications.
Bremen Reveals Modernized Design System for 26-27 and Beyond
Developed in collaboration with Munich-based design agency Societas, the new identity introduces an exclusive custom serif typeface named Bruckmeyer Neue. The font pays tribute to Günther Bruckmeyer, the graphic artist who designed the first Werder "W" in 1924.
Complementing the new typography is an intensified, richer shade of "Werder Green" and a layout structure built directly around the geometric proportions of the classic diamond logo.
The updated visual framework will be introduced gradually across physical and digital platforms over the next two to three years.
You can check everything about the new Bremen visual identity on a dedicated page.
Atlético Madrid Launch Special Over the Pitch Nameset
Atlético Madrid have teamed up with South Korean football culture studio Over the Pitch to reveal a special custom nameset collaboration. Building on their established partnership through the Atleti Creators Club, the new release introduces custom typography and back-of-shirt graphics rooted in traditional Korean heritage.
The standout element of the design is a detailed Korean tiger illustration cascading down the center of the shirt number. Accompanying the numbers, the player names feature artistic Korean-style lettering.
The special font is showcased on both Atlético's 26-27 red-and-white home kit and dark away shirt in a photoshoot set within a traditional Korean interior.
TSV Havelse 26-27 Home Kit Released
German club TSV Havelse has revealed its new home kit for the 26-27 season. Manufactured by Nike, the new shirt adopts a very simple design for the club's upcoming 3. Liga campaign.
The TSV Havelse 26-27 home jersey is predominantly red with a standard V-neck collar. A white Nike Swoosh is located on the right chest, while the club's official crest sits on the left.
Al Nassr Announce HUMAIN as New Main Kit Sponsor
Saudi Pro League club Al Nassr have officially announced Saudi artificial intelligence company HUMAIN as their new main sponsor for the 26-27 season, replacing KAFD on the front of their shirts.
Backed by Saudi Arabia's Public Investment Fund, HUMAIN will feature prominently across the club's matchwear, while the landmark multi-faceted agreement also includes naming rights to Al Nassr's new training center and the integration of AI technology across football operations and fan engagement.
Glasgow City 26-27 Away Kit Released
Scottish SWPL side Glasgow City and Adidas have officially revealed the club's new 26-27 away kit. The launch follows the unveiling of the home jersey earlier in July and forms part of the team's Be Louder campaign for the upcoming season.
The Adidas Glasgow City 26-27 away shirt features a clean black base accented with vibrant contrasting colors. Bright pink trims frame the collar and sleeve cuffs, while orange three stripes run along the shoulders. A white Adidas logo is placed on the right chest, complemented by an orange-bordered Glasgow City FC crest on the left.
The new Glasgow City 26-27 away kit is available to purchase immediately through specialized women's football kit store Foudys.