Every Real Madrid Member to Get Free Annual Kit
- Election Promise: Real Madrid presidential candidate Florentino Pérez has promised to give every club member a free, exclusive official jersey annually if re-elected.
- Political Motivation: This initiative is a strategic move by Pérez to consolidate his voting base and reinforce the club's traditional fan-owned structure amidst an intense presidential election challenge from Enrique Riquelme.
- "La Socia" Kit Exclusivity: The special-edition "La Socia" shirt will be exclusive to the 100,000 official club members, featuring a unique insignia, never sold commercially, and a new design released each season.
Florentino Pérez has announced a major campaign promise for the Real Madrid presidential election. If re-elected, he promises to give every club member (socio) a free, exclusive official jersey every year.
The reason for Pérez's move is that the battle for the Real Madrid presidency intensifies. Facing a vocal electoral challenge from rival candidate Enrique Riquelme, Pérez is strategically utilizing this kit concept to consolidate his voting base and reinforce the traditional, fan-owned structure of the club.
Florentino Pérez Promises Exclusive Annual Kit for Real Madrid Members
The special Real Madrid members shirt is named "La Socia". Billed as 'La Socia', this special-edition shirt will never be made available for commercial retail. Instead, it will feature a unique insignia strictly reserved for registered club members, acting as a visible mark that differentiates the core membership from the millions of other supporters around the globe.
A new and unique design will be released each season.
This initiative will allow the 100,000 official members to build a private collection of exclusive Real Madrid kits.
Real Madrid 125th Anniversary Kit
The special annual Madrid Socia kit is different from the Adidas Madrid 125th anniversary kit.
Do you think gifting an exclusive, non-retail kit is a brilliant way to reward loyal club members, or is it simply a clever political tactic to win an election? Let us know your thoughts in the comments below.