FC St. Pauli Announce Hummel Kit Deal
May 2, 2014, by Chris
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- New Kit Supplier: Hummel is replacing "Do You Football" as St. Pauli's kit supplier, marking the first change since 2005.
- Contract Details: The Hummel deal is a two-year contract starting July 1, 2014, enabling them to design the 2014-15 and 2015-16 kits.
- Brand Alignment: Hummel sees St. Pauli as a perfect partner due to shared values of tradition, character, and social responsibility.
Hummel yesterday announced the new kit supplier deal with the German second divison club St. Pauli. Since 2012, the Danish company supplied the equipment for the "Kult" club, while the St. Pauli kits were made by "Do You Football" since 2005/06. It is the first time since 2005 that St. Pauli presents a new kit supplier.
St. Pauli Hummel Kit Deal Details
The new St. Pauli Hummel Kit Deal runs at least two years until 2016 and will start on July 1, 2014. The new contract allows Hummel to design and produce the new St. Pauli 14-15 and 15-16 Kits.
Jens Binek, hummel's managing director in Germany, is looking very much forward to the collaboration:
"Supplying a club like FC St. Pauli gives us the opportunity to strengthen our presence within the world of football. And it is a perfect match. Both hummel and FC St. Pauli are well-established brands which value tradition, character, regional and social responsibility. Both brands are by no means "wallflowers" but stand out for their uniqueness and the courage to welcome diversity. For us, FC St. Pauli is the perfect partner!"
The new St. Pauli 2014-2015 Kits will be presented in July 2014 and are sponsored by Relentless Energy.
J.League x Pokémon: 60 Clubs, 60 Pokémon
The J.League has announced one of its most creative collaboration yet, teaming up with Pokémon for the 'Pokémon J.League Fest 'EVOLUTION!'' campaign ahead of the 2026-27 season.
All 60 clubs across J1, J2 and J3 have been paired with their own Pokémon, with the campaign following each Pokémon's evolution throughout the season across official artwork, graphics and promotional content.
The collaboration also celebrates 30 years of Pokémon (1996-2026) while building excitement for the new J.League campaign, which kicks off on 7 August.
Fans attending matches will receive one of one million exclusive EVO BAGs, each featuring Pikachu alongside the home club's partner Pokémon.
This isn't the first crossover between the two either. Back in 2014, the J.League and Pokémon launched the Family Join Days campaign, where young supporters received exclusive Pikachu trading cards at stadiums.
If your favorite club could be paired with any Pokémon, which one would you choose? Let us know in the comments below.
Hoffenheim Call Out Twitter Accounts Promoting Fake Kits
German club TSG Hoffenheim has taken a humorous approach to address a growing trend on social media involving the promotion of counterfeit football shirts. The club's official account posted a sarcastic message mimicking the exact language used by accounts that advertise fake kits. The post claimed to have found a really cool site for authentic shirts of top quality and insisted the endorsement was entirely voluntary, before directing users to a link in the replies.
Instead of linking to a counterfeit retailer, Hoffenheim's reply simply provided the URL to their official club shop. The joke directly targets a widespread practice on social media where various football-focused accounts promote unauthorized replica stores. In exchange for posting these scripted advertisements, the account owners typically receive a small number of free fake kits, valued at around 35 Euros, rather than monetary compensation.
The club's creative trolling was quickly praised by other users on the platform, who criticized the accounts willingly participating in the fake shirt promotions for such a low reward. Hoffenheim's post serves as a clever marketing tactic for their own 2026-27 kits while simultaneously calling out the deceptive advertising of counterfeit merchandise.
1. FC Nürnberg 26-27 Home Kit Leaked - Official Pictures
The first real pictures of the 1. FC Nürnberg 2026-27 home kit have been leaked online by @Bundesleaker. Made by Adidas, the new FC Nürnberg 2026-27 home jersey will be worn in the UPCOMING 2. Bundesliga season.
Iwate Grulla Morioka 26-27 Home, Away & Goalkeeper Kits Released
Japan Football League team Iwate Grulla Morioka have unveiled new kit collection for 2026-27 season. The designs are made by famous English brand Umbro.
The four kits share two different templates: The white home kit and pink goalkeeper home kit features 3-D diagonal graphic with gradient effect, whereas the red away kit and yellow goalkeeper away kit use outlined stripes along with black and white details.
What do you think of Iwate Grulla Morioka 2026-27 kits? Leave your thoughts in the comments below.
Koper FC 26-27 Home, Away & Third Kits Released
Slovenian PrvaLiga runners-up Koper FC have introduced their three new kits for 2026-27 season, partner with Macron for the 7th consecutive season.
The home kit featuring a striking yellow base with liquid-like pattern and blue trims. The same design is applied for the third kit, using black and gold as its colorway.
The away kit, on the other hand, uses a reverse pallete compared to the home kit, adding the city's skyline graphic across the chest.
What do you think of Koper FC 2026-27 kits? Leave your thoughts in the comments below.
Norway Debut 2026 World Cup Original Home Kit Combo
The Norway Nike 2026 World Cup home kit features a red shirt, white shorts, and blue socks, matching the colors of the national flag. However, Norway had never used it prior to the Round of 16 match. In the two previous Group Stage matches against Iraq and France, Norway only wore an all-red variation. Huge thanks to @jerseystory_vn for the photo collage.
The recent match against Brazil marked the very first time Norway used their original kit combo at the 2026 World Cup.
It is likely that Norway will wear also this original home kit in the Quarter-final against England, as they will have the priority to choose their kit colors first.
Chalk White / Racer Blue Nike Tiempo Ligera Boots Released
Nike has launched a brand-new colorway for the Tiempo Ligera football boots. The new edition introduces a clean and classic look, officially dubbed Chalk White / Racer Blue.
The Nike Tiempo Ligera Chalk White boots feature a buttery-soft TechLeather upper, providing a premium touch and comfortable fit. The design is kept simple, with the crisp Chalk White base complemented by subtle Racer Blue accents, creating an elegant aesthetic for players who prefer a traditional style.
The Nike Tiempo Ligera Pro Chalk White boots are available to buy now via Nike and select retailers like Pro:Direct Soccer. They retail at around 120 GBP to 135 GBP depending on the specific model variation.
Levski Sofia 26-27 Away Kit Released
Bulgarian First League side PFC Levski Sofia have officially unveiled their away kit for the 2026-27 season.
Following the initial launch of the home kit, the Adidas Levski Sofia 2026-27 away kit was introduced on July 6. It introduces a pinstripes design in pale gold and navy.
England Use One Shorts For Both 2026 World Cup Kits
Instead of being customized with separate variants like Brazil, France, or Norway, the England team used the dark away shorts, which are the main shorts of their away kit, as an alternate version for their home kit, while the original home kit features white shorts. Thanks to @jerseystory_vn for the spotting.
This was an intentional move by Nike. Since both of England 2026 World Cup kits share the exact same design and color accents, customizing a dedicated pair of dark shorts just for the home kit was deemed unnecessary.