New Balance Enters Football Market

After months of speculation and rumors, New Balance today finally announced that the iconic brand will enter the football market in 2015. The parent company of Warrior takes over from Warrior Football, who entered the soccer market in 2012.



New Balance Kit Sponsorship Deals




New Balance will produce the new 2015-16 kits for Liverpool, Porto, Sevilla and Stoke City, who had been already under contract with Warrior Football. While there are no leaks of the new Porto, Seville and Stoke City 2015-16 Shirts, the new Liverpool FC 15-16 Home, Away and Third Soccer Jerseys were already leaked.

New Balance Players




Former Warrior players such as Vincent Kompany, Marouane Fellaini and Tim Cahill will sport the first New Balance 2015 Soccer Boots. Aaron Ramsey, Adnan Januzaj and surprise signing Jesus Navas will also wear New Balance Football Boots.

New Balance Football Boots


The first 2015 New Balance Football Boots will be launched in Spring 2015 and were already leaked in December 2014. Featuring a similar upper material as the Nike Hypervenom, the first New Balance 2015 Soccer Cleats are expected to be revealed with a blue launch colorway.



New Balance General Manager of Football, Richard Wright, said: "The pursuit of excellence, a passion for innovation and responsible leadership are the core values that has helped New Balance become one of the most successful sport and lifestyle brands in the world."

"It is these same values that New Balance will now be bringing to football and will help it firmly establish itself at the forefront of the market. Today’s announcement marks the beginning of a journey that will see New Balance designing the boots, kit and training apparel for some of the best players and clubs in the game today."
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