First New Balance Football Ad Launched
NB Football launches the first ever New Balance football advert. Titled #NBFootball, the 2015 New Balance Football ad features big players like Aaron Ramsey, Vincent Kompany, Samir Nasri, Adnan Januzaj, Fernando, Marouane Fellaini and Jesus Navas.
#NBFootball - First 2015 New Balance Football Ad
Kenny McCallum, Global Brand Manager for Football at New Balance, said about New Balance's first ever football ad:
"We want to communicate the essence and attitude of New Balance Football. The heart of the concept is how we – and our athletes – are relentlessly driven to be better."
The heart of the concept is how we – and our athletes – are relentlessly driven to be better.
"We are highly competitive, innovative and fearless and we place the player at the centre of everything we do. We want to show the stories and reality behind what we see on the pitch – the constant hard work our brand and players put in to be better."
New Balance's first football ad was directed by Marie Schuller – a London based filmmaker specialised in fashion content. She said:
"This film is all about striving to be better. The New Balance players each have immense talent but that alone is not enough, becoming a better athlete is the motivation that drives them on."
Each scene aims to capture the relentless pursuit of excellence, the fact they New Balance players never stop pushing to improve.
"Each scene aims to capture the relentless pursuit of excellence, the fact they never stop pushing to improve. Stylistically we set out to create a cool and contemporary film which was different to anything the category would do."
New Balance takes over from Warrior Football, and will launch the first New Balance Liverpool Kit on April 9, 2015. The first New Balance 2015 Football Boots will be launched in July 2015. Check out the leaked images of the New Balance 2015 Soccer Cleats.
