Philips to End PSV Eindhoven Shirt Sponsorship Deal
Apr 22, 2015, by Pat
- Sponsorship End: Philips is ending its 30-year shirt sponsorship of PSV Eindhoven.
- Reason for Change: The decision is due to Philips' organizational shift away from consumer electronics, not financial issues.
- Continued Partnership: Philips will remain an important partner of PSV, including maintaining the stadium naming rights.
Philips will stop sponsoring PSV Eindhoven's Shirts after 30 years. Dutch champions PSV (Philips Sport Vereniging) today officially announced that main sponsor Philips will not extend their shirt sponsorship deal.
PSV just last weekend won the Dutch Eredivisie title for the 22nd time and for the first time since 2008. For the new season, PSV announced a new five-year kit deal with Umbro who will produce the PSV 2015-16 Kits, the last to feature Philips on the front.
Philips To Remain Important PSV Club Partner
Philips SV was founded as a team for Philips employees in Eindhoven in 1913, explaining the presence of Philips' name in the team name. The current sponsorship deal between PSV and Philips is worth between €5 million and €7m and ends in mid 2016 after more than 30 years.
Philips explained that the decision to step back as main sponsor of PSV was not for financial reasons, but because it fits with the organizational changes Philips is undergoing away from consumer electronics and more towards medical equipment.
PSV General Director Toon Gerbrands commented: “We understand the impact of this moment. But the ties remain strong and the ultimate goal is that PSV could increase the commercial revenues of the club with a new sponsorship deal. Philips and PSV are together convinced of this.”
In a similar move back in 2000, chemical company Bayer AG ended its shirt sponsorship of Bayer Leverkusen, also initially founded as an employees' team. Bayer AG remained as stadium name sponsor and the club's most important financial supporter, although the shirt is currently sponsored by LG.
Committed to remain an important club partner in the future, Philips will continue as name sponsor for Philips Stadion and also as an important secondary sponsor.
Madrid CFF 26-27 Away Kit Released
Spanish Liga F club Madrid CFF has debuted its new Nike away kit for the 26-27 season. Featuring a stealthy black base with a subtle textured chevron pattern, the jersey is highlighted by a central vertical stripe comprised of fluorescent pink bars, inside of which the club name "MADRID CFF" is inscribed in neon volt lettering. The vibrant color scheme is complemented by a volt Nike Swoosh on the right chest, a recolored pink and volt crest, and matching pink sponsor prints across the front, paired with contrasting white shorts and socks.
FC Arouca 26-27 Third Kit Released
Portuguese Primeira Liga club FC Arouca and domestic manufacturer Skita have officially launched the team's new third kit for the 26-27 campaign.
The Skita FC Arouca 26-27 third shirt is predominantly black, highlighted by an intricate tonal floral jacquard pattern embossed across both the front and back of the torso. Fine white trim lines the round crew-neck collar and sleeve cuffs, adding clean contrast to the dark base.
Completing the monochrome look, the FC Arouca crest, Skita branding, and main sponsor bwin all appear in clean white. Black shorts and socks are set to round off the new 26-27 third uniform.
