Philips to End PSV Eindhoven Shirt Sponsorship Deal
Apr 22, 2015, by Pat
- Sponsorship End: Philips is ending its 30-year shirt sponsorship of PSV Eindhoven.
- Reason for Change: The decision is due to Philips' organizational shift away from consumer electronics, not financial issues.
- Continued Partnership: Philips will remain an important partner of PSV, including maintaining the stadium naming rights.
Philips will stop sponsoring PSV Eindhoven's Shirts after 30 years. Dutch champions PSV (Philips Sport Vereniging) today officially announced that main sponsor Philips will not extend their shirt sponsorship deal.
PSV just last weekend won the Dutch Eredivisie title for the 22nd time and for the first time since 2008. For the new season, PSV announced a new five-year kit deal with Umbro who will produce the PSV 2015-16 Kits, the last to feature Philips on the front.
Philips To Remain Important PSV Club Partner
Philips SV was founded as a team for Philips employees in Eindhoven in 1913, explaining the presence of Philips' name in the team name. The current sponsorship deal between PSV and Philips is worth between €5 million and €7m and ends in mid 2016 after more than 30 years.
Philips explained that the decision to step back as main sponsor of PSV was not for financial reasons, but because it fits with the organizational changes Philips is undergoing away from consumer electronics and more towards medical equipment.
PSV General Director Toon Gerbrands commented: “We understand the impact of this moment. But the ties remain strong and the ultimate goal is that PSV could increase the commercial revenues of the club with a new sponsorship deal. Philips and PSV are together convinced of this.”
In a similar move back in 2000, chemical company Bayer AG ended its shirt sponsorship of Bayer Leverkusen, also initially founded as an employees' team. Bayer AG remained as stadium name sponsor and the club's most important financial supporter, although the shirt is currently sponsored by LG.
Committed to remain an important club partner in the future, Philips will continue as name sponsor for Philips Stadion and also as an important secondary sponsor.
David Beckham Teases New Adidas Predator 26 Signature Boots
David Beckham has taken to Instagram to tease his upcoming Adidas Predator 26 signature football boots. Sharing close-up preview shots to his story alongside a "48 hours to go..." countdown tagging Adidas Football, the England legend provided the first official glimpse of the boots ahead of their imminent release on Tuesday, October 6.
Following previous signature editions in 2024 and 2025, this 26-27 release marks the third consecutive year that Adidas has honored Beckham with a bespoke Predator model. The cleat features a clean white and vibrant red palette inspired by England. Prominently displayed in the teaser images are Beckham's iconic free-kick silhouette on the heel, custom "BECKHAM" lettering across the elastic tongue strap, and a bold red Adidas Originals Trefoil visible through the translucent soleplate beneath an all-over Trefoil pattern.
Built on the standard Predator 26 silhouette with a classic fold-over tongue, the boot balances modern performance technology with nostalgic heritage styling. The timing of the launch also aligns with the 25th anniversary of Beckham's famous stoppage-time free-kick against Greece on October 6, 2001, capping off a major commemorative week for the brand and its long-time ambassador.
Amiens SC Add Pink Details to 26-27 Home Kit for Pink October
French side Amiens SC have introduced a special update to their 26-27 Puma home kit in support of the annual Octobre Rose (Pink October) breast cancer awareness and screening campaign. Debuted during their 3-0 victory against FC Villefranche at the Stade Crédit Agricole de la Licorne, the club's traditional black-and-white halved home strip was revamped with vibrant pink details.
The customized kit features eye-catching pink names and squad numbers on the back, along with pink-tinted sponsor graphics, including Intersport and Igol. Completing the tribute is a small pink ribbon placed prominently on the right chest just above the Puma cat branding.
Amiens SC confirmed that the special pink printing is not a one-match appearance; the team will also wear the modified kit during their upcoming away match against Valenciennes FC later this month.
Alianza Universidad 2026 Special Kit Released
Peruvian club Alianza Universidad de Huánuco and local manufacturer Real Sport have officially unveiled a special commemorative kit for the 2026 season. Launched under the slogan "Vestimos nuestra fe" (We wear our faith), the release embraces Peru's deep-rooted October tradition of donning purple to pay homage to religious heritage, specifically honoring the Señor de Burgos, the patron saint of Huánuco.
The Real Sport Alianza Universidad 2026 special shirt swaps the team's customary red and blue palette for a striking purple and white striped look. It features bold purple vertical stripes across the front, complemented by a purple crew neck and matching sleeve trim on white sleeves. On the upper back sits an intricate graphic badge depicting the Señor de Burgos, accompanied by the inscription "Rey y Patrón de Huánuco", while squad numbers are rendered in gold with purple outlines.
The special edition kit is set to make its on-pitch debut during October Liga 2 action and is currently available via pre-order through the club's official channels.
Adidas Reuses Spain’s 2026 Training Kits
During recent UEFA Nations League training sessions, Spain was spotted using old training jerseys with one star removed and two additional stars printed above the logo. The imprint of the old star remains visible on the shirts.
This case is reminiscent of another interesting situation involving the Argentina futsal team at the 2021 Futsal World Cup. Despite being the defending champions, Argentina was not provided bespoke kits by Adidas and had to use standard jerseys, from which two stars were removed and replaced with one, as they had only won the Futsal World Cup once.
Big thanks to @whatthekit_x for the collages.
Chelsea 26-27 Home Kit Leaked
Based on leaked details from myach_lab, our partner @whatthekit_x have created a mockup of the Chelsea 2026-27 shirt. The design combines a blue base with yellow details and a distinctive checkered sleeve pattern, while the Nike and Chelsea logos are placed centrally. The simplified lion crest from this season is also retained.
