The 10 Most Expensive Kit Deals in Football
FC Bayern München yesterday announced a record-breaking 15-year €900 million Adidas kit deal, which is the second-biggest kit deal in football ever. The figure is below Manchester United's historical Adidas Kit Deal, which propelled the entire field of football kit supplier deals to new dimensions. Here are the 10 biggest current kit supplier deals.
10 Most Valuable Kit Supplier Deals
| Club | Kit Supplier | Value (€/m) | Value (£/m) | Deal closed | Deal ends |
|---|---|---|---|---|---|
| Man Utd | Adidas | 105 | 75 | 2014 | 2025 |
| Bayern | Adidas | 60 | 43 | 2015 | 2030 |
| Chelsea | Adidas | 42 | 30 | 2013 | 2023 |
| Arsenal | Puma | 42 | 30 | 2013 | 2018 |
| Real Madrid | Adidas | 38 | 27 | 2012 | 2020 |
| Liverpool | New Balance | 35 | 25 | 2012 | 2018 |
| Barcelona | Nike | 33 | 23 | 2008 | 2018 |
| Juventus | Adidas | 23 | 17 | 2013 | 2021 |
| Milan | Adidas | 20 | 14 | 2013 | 2023 |
| PSG | Nike | 20 | 14 | 2013 | 2022 |
Of the top 10 kit deals, Adidas accounts for no less than six of the teams, with Nike sporting Barcelona and PSG, while New Balance and Puma have one each in the list.
Also interesting, the vast majority of the currently most valuable football sponsorships were closed within the last three years. In fact, only FC Barcelona's kit deal with Nike was extended earlier than that, in 2008.
Especially Adidas have signed a lot high-profile club shirt sponsorship contracts in the last few years. Their acquisitions include Manchester United and Juventus, while they also renewed all of their previous main contracts for the long term.
Nike, on the other hand, seem to have laid their focus more towards national teams, having lost three important club teams in Arsenal, Juventus and Manchester United recently. Chile, China, France and many more international teams were signed off their competitors in the same time.
Which of the 10 most valuable kit supplier deals offer the best value? Where did the suppliers overpay? Let us know what you think in the comments below.
FC Barcelona 26-27 Home Kit Spotted on Sale Ahead of Official Launch
The FC Barcelona 26-27 home kit has been spotted on sale well before its official presentation. The new Nike jersey is currently available for purchase at JD Sports in Thailand, both in physical retail stores and online.
The early availability appears to be happening in multiple regions, with reports from fans mentioning sightings in stores across the United States.
Schlotterbeck Deliberately Wears His Football Socks the Wrong Way Round
Borussia Dortmund and Germany defender Nico Schlotterbeck has a very specific habit regarding his matchday attire. The centre-back deliberately wears his football socks the wrong way round - the back is on the front, and the front is on the back.
In 2025, the Borussia Dortmund & Germany center back once told SPORT1 that this was one of his unique habits.
Urawa Red Diamonds 26-27 Home Kit Teased - Launch Next Week
Japanese J1 League club Urawa Red Diamonds have officially teased their new 26-27 kit. The club announced through their official social media channels that the full details and design of the new uniform will be revealed on June 26, 2026.
The teaser image released by the club gives very little away regarding the actual design of the shirt, but it confirms the continuation of their long-standing partnership with American sportswear brand Nike.
A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
