The 10 Most Expensive Kit Deals in Football

Apr 29, 2015

by Chris

8 views

FC Bayern München yesterday announced a record-breaking 15-year €900 million Adidas kit deal, which is the second-biggest kit deal in football ever. The figure is below Manchester United's historical Adidas Kit Deal, which propelled the entire field of football kit supplier deals to new dimensions. Here are the 10 biggest current kit supplier deals.

10 Most Valuable Kit Supplier Deals

Club	Kit Supplier	Value (€/m)	Value (£/m)	Deal closed	Deal ends
Man Utd	Adidas	105	75	2014	2025
Bayern	Adidas	60	43	2015	2030
Chelsea	Adidas	42	30	2013	2023
Arsenal	Puma	42	30	2013	2018
Real Madrid	Adidas	38	27	2012	2020
Liverpool	New Balance	35	25	2012	2018
Barcelona	Nike	33	23	2008	2018
Juventus	Adidas	23	17	2013	2021
Milan	Adidas	20	14	2013	2023
PSG	Nike	20	14	2013	2022

Of the top 10 kit deals, Adidas accounts for no less than six of the teams, with Nike sporting Barcelona and PSG, while New Balance and Puma have one each in the list.

Also interesting, the vast majority of the currently most valuable football sponsorships were closed within the last three years. In fact, only FC Barcelona's kit deal with Nike was extended earlier than that, in 2008.

Especially Adidas have signed a lot high-profile club shirt sponsorship contracts in the last few years. Their acquisitions include Manchester United and Juventus, while they also renewed all of their previous main contracts for the long term.

Nike, on the other hand, seem to have laid their focus more towards national teams, having lost three important club teams in Arsenal, Juventus and Manchester United recently. Chile, China, France and many more international teams were signed off their competitors in the same time.

Which of the 10 most valuable kit supplier deals offer the best value? Where did the suppliers overpay? Let us know what you think in the comments below.