No More Nike - Viktor Gyökeres to Join Adidas

Jul 28, 2025

by PTG

165 views

Athlete Sponsorship Change: Viktor Gyökeres, formerly a Nike athlete, is now joining Adidas.
Adidas F50 Boots: Gyökeres was seen wearing Adidas F50 boots, customized with a Swedish flag, during his Arsenal presentation.
Nike's Cost-Cutting Strategy: Gyökeres's departure from Nike is part of a larger trend due to Nike's cost-cutting strategy and player 'purge'.

In a major boot sponsorship switch, new Arsenal signing Viktor Gyökeres is set to become an Adidas athlete, ending his long-standing association with Nike. The Swedish striker was spotted wearing the latest Adidas F50 boots during his official presentation photoshoot with the Gunners.

Viktor Gyökeres to Join Adidas

During his first official photos as an Arsenal player, Gyökeres laced up in the 'Road to Glory' Adidas F50 boots.

Adding significant weight to the impending deal, the boots featured a custom Swedish flag on the side, a personalization detail that Adidas typically reserves for its officially sponsored players.

The switch marks the end of a long period for Gyökeres as a prominent Nike Mercurial athlete. Signs of a split have been apparent for some time; since the start of 2025, Gyökeres had exclusively worn the 'Mad Ambition' Mercurial colorway, which was released in the summer of 2024. Not receiving the latest colorways is often the first sign that a player's contract has not been renewed.

Nike 'Mad Ambition' 24-25 New Season Boots Pack Released

Jul 18, 2024

Part of Nike's Player "Purge"

Gyökeres's departure from Nike is not an isolated incident but part of a much larger trend. Since late 2023, Nike has been undergoing a major cost-cutting strategy, which has resulted in a significant "player purge" that has seen numerous high-profile players leave the brand.