St. Pauli 15-16 Kit Released
Jul 18, 2015, by Chris
The new Hummel St. Pauli 2015-2016 Kit introduces a striking design with a rainbow flag on the sleeve cuffs to support the fight against homophobia.
Hummel makes the new St. Pauli 2015-2016 Kits, which will be officially launched on July 18. It's rumored that it's the last time that Hummel produces the new St. Pauli Shirts as Under Armour is reported to kit out German 2. Bundesliga club St. Pauli from the 2016-17 season.
St. Pauli 15-16 Home Kit
This is the new St. Pauli Shirt.
The new St. Pauli Home Kit comes in the club's traditional brown color, completed with a stunning all-over pattern incorporating Hummel's iconic logo. A detail in the club's black, brown, red and white colors is visible at the back of the hem of the St. Pauli 2015-2016 Kit.
A simple collar is used for the new St. Pauli 2015-16 Home Shirt, which sees the club's founding year 1910 written below it on the back, while a stripe in a lighter shade of brown runs down each sleeve.
FC St. Pauli 2015-2016 Away Shirt
This is the new St. Pauli 2015-16 Kit.
The new FC St. Pauli 2015-16 Shirt boasts a unique lines gradient design featuring the traditional club colors white and brown. It fades from white (right sleeve) to brown (left sleeve) using differently sized diagonal lines. It's likely a statement against the workaday theory of the two genders - that there are only two and not more genders and that all individuals are either assigned to one or the other by nature.
The new St. Pauli 15-16 Kit features an eye-catching rainbow flag on the sleeve cuffs. The rainbow flag is a symbol for the LGBT (Lesbian, gay, bisexual, and transgender) movement to raise attention for the fight against homophobia in football.
Hamburg's St. Pauli, which enjoys a cult due to the scull and the crossbones, already makes a statement against homophobia with a permanent rainbow flag in its stadium. A rainbow-colored skull is present on the inside of the new St. Pauli 15-16 Kit.
Interestingly, Spanish clubs Rayo Vallecano and CD Guadalajara recently revealed striking rainbow kits for the 2015-16 campaign to support the fight against homophobia.
St. Pauli 15-16 Third Kit
This is the new FC Sankt Pauli 2015-2016 Third Shirt.
The new St. Pauli 2015-16 Third Jersey is red with black details, set to be used primarily in cup matches, as well as in the league in case of color clashes.
A striking pattern graces the front of the St. Pauli Third Kit, which boasts a unique neckline with black accents.
St. Pauli 15-16 Goalkeeper Kits
These are the new St. Pauli Goalkeeper Home and Away Shirts.
The new St. Pauli 2015-2016 Goalkeeper Jerseys boast striking designs and graphic patterns, available in green, yellow and pink.
Unique. What do you think of the new St. Pauli 15-16 Jersey? Let us know in the comments section below.
Aston Villa Announce 8Xbet as Official Asian Betting Partner
Aston Villa have officially confirmed online sportsbook operator 8Xbet as the club's Official Betting Partner in Asia. The regional partnership aims to bolster the Premier League side's commercial reach across the Far East through localized digital campaigns, fan engagement activations, and branded assets.
The agreement follows Aston Villa's recent pre-season tour across Asia and replaces their previous regional collaboration with NOVA88. 8Xbet is already well known within English football, having previously secured regional Asian betting partnerships with clubs such as Manchester City and Chelsea.
As Premier League regulations place tighter restrictions on front-of-shirt gambling sponsorships in the domestic UK market, clubs increasingly look toward geo-targeted overseas partnerships to maintain commercial revenue in Asian territories.
Kuwait SC 26-27 Home, Away & Third Kits Released
Kuwaiti Premier League side Kuwait SC have officially unveiled their new kits for the 26-27 season, produced in collaboration with local sportswear brand HH Sport.
The 26-27 lineup features three distinctive player shirts in white, red, and black. The white kit serves as the primary home look with red accents on the collar, cuffs, and branding, while the alternate red and black jerseys incorporate subtle tonal patterns and contrasting details.
Eech kit is plastered with sponsor logos, unfortunately.
Adidas River Plate 1990s Remake Sweatshirt Leaked
Adidas will expand its retro offerings with a River Plate remake sweatshirt, launching as part of the collection celebrating the club's iconic mid-1990s era alongside the reissued 1996 home shirt.
The sweatshirt faithfully recreates the bold mid-90s Adidas template famously worn during training and travel by club legends like Enzo Francescoli.
No More Erreà: Jako Luxembourg 2026 Home & Away Kits Released
Luxembourg national team have officially announced their new partnership with Jako, replacing Erreà, followed by the release of 2026 home and away kits by the new supplier.
The new home kit stays close to the traditional colors, using a vibrant red base with white collar and flag-inspired sleeve cuffs, along with a lion and its claws as shirt graphic. The away kit, on the other hand, stands out with a sky blue base with abstract pattern placed all across the jersey.
What do you think of the new Luxembourg 2026 home and away kits by Jako? Let us know in the comments below.
Why Non-Elite Clubs Wear Authentic Adidas Goalkeeper Kits
A closer look at kits across various European leagues reveals an interesting detail about how Adidas equips goalkeepers. While Adidas strictly tiers its outfield kits - reserving authentic player-issue shirts primarily for elite partner clubs—goalkeepers across nearly all tiers are provided with authentic base templates, which clubs then customize themselves.
Adidas produces authentic player-issue versions of its standard goalkeeper teamwear templates, such as the Tiro Competition line. These shirts feature lightweight performance fabrics, authentic badge, and heat-applied Adidas logos straight from the manufacturer. Because the base templates are standardized across the brand's roster, clubs simply take the blank authentic shirts and apply their own crests, sponsor graphics, and competition badges in-house, usually via heat press.
This workflow explains why goalkeepers at clubs outside the top tier, such as Ajax, 1. FC Köln, or Leeds United, can often be seen wearing authentic-spec shirts on the pitch, even when their outfield teammates wear standard replica-spec jerseys with stitched crests. It provides a cost-effective and practical solution for both the manufacturer and the clubs, ensuring all goalkeepers receive top-level performance apparel regardless of their club's commercial tier.
Piacenza Calcio 26-27 Away & Third Kits Released
Italian Serie D club Piacenza Calcio and technical sponsor EYE Sport have officially unveiled their new away and third shirts for the 2026-27 campaign, completing the club's wardrobe following the recent release of the home kit.
The Piacenza 2026-27 away jersey combines a clean white base with subtle tonal sublimated graphics and accents in gold and red. The crew collar and patterned sleeve cuffs provide refined touches of color, while the historic Latin phrase "URBS AEMILIAE PRINCEPS" is inscribed across the upper back beneath the collar in gold lettering.
In contrast, the EYE Sport Piacenza 26-27 third jersey delivers a bold, modern aesthetic. Predominantly black, the shirt features striking yellow and gold accents, complemented by an intricate graphic print composed of geographic coordinates and textured patterns across the body and sleeves. Both jerseys are finished with matching monochrome club crests and contrasting sponsor applications.
