New Manchester United Kit is Most Successful Kit in Adidas History
This is no big surprise. Adidas have confirmed that the launch of the new Manchester United Kit was the most successful in the history of the club and the brand with a 200 percent increase in last season's first days sales.
Launched on 1 August 2015, the new Manchester United 15-16 Home Kit was well received by the fans featuring a classic design, inspired by the Adidas Manchester United Kits of the 1980s.
200 Percent Rise in Day One Sales
The Adidas Man Utd Home Kit sold like hot cakes.
Adidas announced that the first Adidas Man Utd Home Shirt delivered "over a month's worth of forecasted sales within the first five days after the reveal". However, it's no wonder as the new shirt was launched just one week ahead of the Premier League opener against Tottenham Hotspur, so fans barely had time to grab the new shirt ahead of the first match of the season.
'Adidas have not broken those expectations, they have smashed them'
As last season's Nike Kit was launched during the 2014 World Cup in early July 2015, it's also no surprise that retailers reported a 200 percent rise in day one sales of the Adidas Manchester United Shirt featuring the famous Three Stripes.
Markus Baumann, Adidas global general manager for football, said: 'The partnership has already delivered record breaking results through a campaign that has reached millions of fans worldwide and shattered sales records for the new home shirt across the globe. We look forward to building upon this success and to continue to grow the partnership in the years to come.'
Adidas also announced that on social media "more than 212m content impressions were shared, while the launch film scored more than two million views."
Richard Arnold, United's managing director, added: 'Adidas have not broken those expectations, they have smashed them. The kit has resonated with our fans, both with its nod to our history and the quality of its construction.'
Only time will tell if Adidas will sell more kits than Nike and if the record-breaking kit deal is worthwhile for the Three Stripes. Let us know what you think in the comments section below, and read the full story at Daily Mail.
