Adidas Announce Record Sales For Revolutionary Laceless Adidas PureControl Boots
Jan 27, 2016, by Chris
Adidas just announced that the demand for the Adidas Ace 16+ PureControl Cleats hit record levels that were previously only reached by the Yeezy Boost trainer – the collaboration between adidas and Kanye West.
Demand For Adidas Ace 16+ Purecontrol Hits Record Levels
Mesut Özil shows off the laceless Adidas boot.
Adidas said that the Adidas Ace PureControl Boot has been already a 'huge success with players of all levels' and that the 'early sales of world's first high performance laceless boot break previous records for Adidas'. However, while the German brand also disclosed that the demand for the boots reached such high levels that they saw what traditionally equates to three months of stock being sold in the space of just seven days, Adidas failed to say how many pairs of the cleats were sold in the first eight days.
3 months' worth of sales in first seven days
Adidas also announced that 'the only locations fans can still get their hands on the boots are a limited number of Adidas concept stores – Oxford Street, London; Champs Elysees, Paris; Market Street, Manchester and Passeig de Gràcia, Barcelona.' as online retailers across Europe completely sold out within days of the first release.
Did you expect that the Adidas Ace PureControl Boot would be so popular, despite the extremely high price tag (300 USD - more expensive than any of Nike's football boots)? Let us know in the comments below, and see the next and even more outstanding Adidas Ace PureControl Football Boot Colorway here.
Nottingham Forest Announce Bally Bet Sleeve Sponsor Deal
Nottingham Forest have officially announced a two-season partnership with Bally’s Intralot, confirming them as the club's Official Sleeve Partner for the 26-27 and 27-28 campaigns.
As part of the agreement, the Bally Bet logo will appear on the sleeves of the men’s first-team shirts, while the Jackpotjoy branding will feature on the sleeves of the Nottingham Forest Women’s first team. The move follows Bally’s tenure as the club’s primary front-of-shirt sponsor during the 25-26 season.
With the Premier League’s ban on front-of-shirt gambling sponsorships coming into effect for the 26-27 season, Forest introduced Marex as their new front-of-shirt sponsor.
Shifting Bally's to the sleeve allows the club to extend their commercial partnership while adhering to the league's regulations, which continue to permit gambling brands on shirt sleeves.
Hull City Announce McVitie's as Sleeve Sponsor for 26-27 Season
Hull City has officially announced the return of iconic British biscuit brand McVitie's as the official sleeve sponsor across all first-team playing shirts throughout the 26-27 season. The deal marks a reunion between the Tigers and pladis-owned McVitie's, following an earlier partnership between the two during the 23-24 campaign.
The distinctive navy and gold McVitie's badge sits directly on the left sleeve above the cuff trim, complementing the club's 26-27 kit range produced by Oxen. Unfortunately, these colors do not fit.
