New Sheffield Wednesday Logo Revealed

English Championship club Sheffield Wednesday yesterday revealed a new crest. The new Sheffield Wednesday, which is almost identical to the original crest used in the 1950s, was chosen by their owner Dejphon Chansiri.

New Sheffield Wednesday Logo Unveiled

This is the new Sheffield Wednesday logo, set to be used from the upcoming season.

Sheffield Wednesday's new crest is almost identical to the club logo from 1956. It shows a shield with a traditionally drawn owl perched on a branch. It also includes the White Rose of York as a tribute to the home county of Yorkshire as well as the club's Latin motto 'Consilio et Animis' which translates to 'By Wisdom and Courage'.

Club owner Chansiri said in a statement on the club's website: "The year of 2016 marks my first full year as chairman of our great club and to commemorate this landmark, I am extremely proud to unveil the new crest that will herald a new beginning for Sheffield Wednesday. Since taking over the club, I have enjoyed many conversations on the crest with supporters across all age groups and it soon became clear that a new crest would be better received were it in keeping with our heritage."

Current Sheffield Wednesday logo

He continues: "Having studied at length the rich traditions of the club, the crest that stood out to me in every way was the first official design of the 1950s and I am fascinated by the fact it was never actually used on the team's shirts. Therefore this vision was always in the forefront of my thoughts during the long, thorough and diligent design process. Many hours, days and weeks were devoted to this project and I trust that our supporters will be as excited at the end result as I am. I look forward with great anticipation to the new crest becoming synonymous with my chairmanship of Sheffield Wednesday."

The new Sheffield Wednesday crest will be used from the start of the 2016-17 season.

Club captain Glenn Loovens added: "This is such an exciting time to be part of Sheffield Wednesday. As players, we are proud to represent our badge and this new crest captures perfectly the history of the club as well as defining a new era."

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