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New Sheffield Wednesday Logo Revealed

English Championship club Sheffield Wednesday yesterday revealed a new crest. The new Sheffield Wednesday, which is almost identical to the original crest used in the 1950s, was chosen by their owner Dejphon Chansiri.

New Sheffield Wednesday Logo Unveiled

This is the new Sheffield Wednesday logo, set to be used from the upcoming season.

Sheffield Wednesday's new crest is almost identical to the club logo from 1956. It shows a shield with a traditionally drawn owl perched on a branch. It also includes the White Rose of York as a tribute to the home county of Yorkshire as well as the club's Latin motto 'Consilio et Animis' which translates to 'By Wisdom and Courage'.

Club owner Chansiri said in a statement on the club's website: "The year of 2016 marks my first full year as chairman of our great club and to commemorate this landmark, I am extremely proud to unveil the new crest that will herald a new beginning for Sheffield Wednesday. Since taking over the club, I have enjoyed many conversations on the crest with supporters across all age groups and it soon became clear that a new crest would be better received were it in keeping with our heritage."

Current Sheffield Wednesday logo

He continues: "Having studied at length the rich traditions of the club, the crest that stood out to me in every way was the first official design of the 1950s and I am fascinated by the fact it was never actually used on the team's shirts. Therefore this vision was always in the forefront of my thoughts during the long, thorough and diligent design process. Many hours, days and weeks were devoted to this project and I trust that our supporters will be as excited at the end result as I am. I look forward with great anticipation to the new crest becoming synonymous with my chairmanship of Sheffield Wednesday."

The new Sheffield Wednesday crest will be used from the start of the 2016-17 season.

Club captain Glenn Loovens added: "This is such an exciting time to be part of Sheffield Wednesday. As players, we are proud to represent our badge and this new crest captures perfectly the history of the club as well as defining a new era."

What do you think of the new Sheffield Wednesday crest? Let us know in the comments below.

Sneaker Legacy - Football Boots Archive

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Derbystar Austrian Bundesliga 26-27 Match Ball Revealed

The Austrian ADMIRAL Bundesliga and technical partner Derbystar have officially unveiled the new official match ball for the upcoming 2026-2027 season. The new ball already made an early on-pitch debut last weekend during the crucial final round of the current campaign. Starting next season, the new design will be used uniformly across the top-flight ADMIRAL Bundesliga, the 2. Liga, and the Frauen-Bundesliga.

The Derbystar Austrian Bundesliga 26-27 match ball is heavily inspired by the ultimate goal of the domestic season: the championship trophy. Moving away from the vibrant magenta and turquoise of the previous campaign, the 26-27 ball features a classic black-and-white base enhanced by modern graphic applications.

The artwork intricately incorporates depictions of the trophies from all three participating leagues. Crucially, the design pays a special tribute to the iconic gold "Meisterteller" (Champions Plate), specifically celebrating the 50th anniversary of the famous trophy's first-ever presentation to the league winners back in 1977.

In addition to the standard primary match ball, Derbystar has also developed a vibrant High-Visible variant specifically designed for optimal tracking during poor weather or snowy winter conditions.

What do you think of this trophy-inspired black and white design for the new Austrian Bundesliga ball? Let us know in the comments below.

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Decathlon Serie C 26-27 Ball Released

Lega Pro and sporting goods retailer Decathlon have officially presented the new Official Match Ball for the upcoming 2026-2027 Serie C season.

The Serie C 2026-2027 match ball boasts a very striking look, "inspired by the concept of energy, reflecting the intense passion and movement that characterizes the third tier of Italian football".

The highly refractive optical white base is decorated with dynamic, futuristic graphics featuring a chromatic texture that fades from cobalt blue to bright red, which is further highlighted by vibrant neon yellow accents.

What are your thoughts on the striking design of the new Decathlon Serie C match ball? Let us know in the comments below.

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Kit Incoming? Stunning Adidas Inter Miami 2026 Retro Jacket Leaked

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Benfica 26-27 Away Anthem Jacket Leaked - Official Look

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Arsenal 26-27 Away Anthem Jacket Leaked

We can give you the first look at the Adidas Arsenal 26-27 away anthem jacket. It features the streamlined template of Adidas# 2026 away anthem jackets, plus colors inspired by the kit.

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Adidas Italy 1992 Retro T-Shirt Leaked

We can leak the first images of a new Adidas Italy retro lifestyle t-shirt.

As part of a wider Originals collection aimed at national teams, this new piece brings a strong 1990s aesthetic back to the modern era. The release highlights the German brand's continuing strategy of mining its extensive design archives to create bespoke, off-pitch apparel for its top-tier federations.

The Adidas Italy retro t-shirt features a clean, off-white base color that immediately establishes a classic throwback feel. Drawing direct inspiration from the colors of the Italian national flag, the shirt incorporates striking green, white and red geometric blocks.

Adding heavily to the nostalgic appeal, the chest displays a centralized logo arrangement, featuring a classic Adidas wordmark and Trefoil paired with a faithful recreation of the historic Italian Football Federation crest used throughout the early 1990s.

Other Adidas federations will get the same range in their colors.

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Adidas Germany 'Alternate History' 1992 Retro Jacket Leaked

We have the first image of a unique new Adidas Germany retro jacket, showcasing an intriguing new approach from the sportswear brand.

While the design instantly evokes strong nostalgia for the 1990s, this upcoming release is actually an "alternate history" creation. Despite its highly authentic vintage appearance and period-accurate details, this specific track jacket never actually existed in the official Adidas catalogues during the 1990s, making it a brand new addition to their retro-focused lifestyle collection.

To achieve this convincing old-school aesthetic, Adidas has utilized their classic 1992 template as the structural foundation for the design. The garment features a vibrant green base that heavily nods to Germany's traditional away kits of the era. The colors of the German national flag are cleverly completed on the sleeves through large geometric blocks that also recreate the 3 stripes.

The same jacket will also be released for Spain and other Adidas national teams.

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Jesse Lingard Wears 'J Lingz' on His Corinthians Kit

Former Manchester United and England midfielder Jesse Lingard yesterday night wore a unique name on the back of his shirt for his current club, Corinthians.

During the Brazilian side's Copa do Brasil clash against Barra FC, Lingard took to the pitch with his popular moniker, 'J Lingz', printed above his squad number. Rather than a permanent vanity choice by the 33-year-old, this unusual kit alteration was part of a coordinated, team-wide initiative where all Corinthians players swapped their traditional names for their recognizable nicknames.

The temporary name changes were implemented as part of a promotional campaign for Brazil's Generic Drug Day, which is officially celebrated on May 20th. Driven by pharmaceutical brand Hypera, the initiative aimed to highlight the importance and reliability of generic medications in public health. By replacing the players' standard names with their nicknames, the club and the sponsor sought to creatively demonstrate that even if the name on the back is different, the player - and by extension, the generic medication - delivers the exact same performance and effect.

Lingard joined the Brazilian giants in March following a stint in South Korea with FC Seoul.

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Liverpool 26-27 Away Kit Leaked - Player + Keeper

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Puma Serie A 26-27 Ball Revealed

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Puma La Liga 26-27 Ball Revealed

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Puma 26-27 Premier League Ball Revealed

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