New Sheffield Wednesday Logo Revealed
Jan 25, 2016, by Chris
English Championship club Sheffield Wednesday yesterday revealed a new crest. The new Sheffield Wednesday, which is almost identical to the original crest used in the 1950s, was chosen by their owner Dejphon Chansiri.
New Sheffield Wednesday Logo Unveiled
This is the new Sheffield Wednesday logo, set to be used from the upcoming season.
Sheffield Wednesday's new crest is almost identical to the club logo from 1956. It shows a shield with a traditionally drawn owl perched on a branch. It also includes the White Rose of York as a tribute to the home county of Yorkshire as well as the club's Latin motto 'Consilio et Animis' which translates to 'By Wisdom and Courage'.
Club owner Chansiri said in a statement on the club's website: "The year of 2016 marks my first full year as chairman of our great club and to commemorate this landmark, I am extremely proud to unveil the new crest that will herald a new beginning for Sheffield Wednesday. Since taking over the club, I have enjoyed many conversations on the crest with supporters across all age groups and it soon became clear that a new crest would be better received were it in keeping with our heritage."
Current Sheffield Wednesday logo
He continues: "Having studied at length the rich traditions of the club, the crest that stood out to me in every way was the first official design of the 1950s and I am fascinated by the fact it was never actually used on the team's shirts. Therefore this vision was always in the forefront of my thoughts during the long, thorough and diligent design process. Many hours, days and weeks were devoted to this project and I trust that our supporters will be as excited at the end result as I am. I look forward with great anticipation to the new crest becoming synonymous with my chairmanship of Sheffield Wednesday."
The new Sheffield Wednesday crest will be used from the start of the 2016-17 season.
Club captain Glenn Loovens added: "This is such an exciting time to be part of Sheffield Wednesday. As players, we are proud to represent our badge and this new crest captures perfectly the history of the club as well as defining a new era."
What do you think of the new Sheffield Wednesday crest? Let us know in the comments below.
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The new away kit introduces an interesting look with pale orange base and halftone geometric pattern, combined with black details. The cup kit, on the other hand, stay close to the traditional colors but reverses them, creating a classy look that matches well with the club aesthetic. The cup kit also features Snow as their shirt sponsor, instead of Garmin like the away jersey.
What do you think of the New Balance Totton 26-27 away and cup kits? Let us know in the comments.
Ayutthaya United 26-27 Away Kit Released
Thai club Ayutthaya United have officially unveiled their new 2026-27 away kit. Made by Umbro, the new shirt is launched under the theme “The Way Of Life”, celebrating the historic riverside culture and heritage of Ayutthaya.
The Umbro Ayutthaya United 2026-27 away shirt features a predominantly pale pink base, decorated with detailed illustrations of traditional boats, waterways and historic architecture. A white polo-style collar, vibrant pink Umbro logos and diamond detailing on the sleeve cuffs complete the design, while white side panels with pink piping frame the navy Chang sponsor and club crest.
What do you think of the new Ayutthaya United 2026-27 away kit? Let us know your thoughts in the comments below.
Aalborg Boldklub 26-27 Third Kit Released
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The AaB 2026-27 third jersey takes direct inspiration from the yellow brick architecture of the club's historic clubhouse on Hornevej, which originally opened in 1970. The shirt features a warm tan base complemented by an all-over tonal brick-wall pattern across the body and sleeves. A classic white polo collar and matching white sleeve cuffs add a retro touch, enhanced by subtle red accents under the collar placket.
All logos on the front are rendered in monochrome white, including the vintage AaB crest, the Macron Hero, the Societas insignia below the collar, and the main Nykredit sponsor. Finishing off the bespoke look, the club's traditional red "AAB af 1885" pennant flag is embroidered on the upper back below the neckline.
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The Kappa La Ligugéenne 26-27 collector home shirt, titled "La Tunique," is built around a deep black base featuring subtle tonal vertical pinstripes. It is fitted with a classic white polo collar and matching sleeve cuffs, detailed with subtle copper trim. In place of a commercial front sponsor, the chest is adorned with a stylized "Ligugé 1922" script celebrating the club's founding year, alongside the newly introduced shield crest on the chest.
What do you think of this kit design for a regional amateur club? Let us know in the comments below.
PT Satun 26-27 Away Kit Released
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The PT Satun 2026-27 away jersey features classic black and white vertical stripes across the front and back. The sleeves are solid black with subtle tonal pattern detailing and white trim on the cuffs, matched by a simple white crew neck collar. The club crest is rendered in monochrome on the left chest, while the WDY? wordmark sits centrally alongside the club's sponsors.
What do you think of the PT Satun 26-27 away kit? Comment below.
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The CD FAS 26-27 third jersey is predominantly bright blue, complemented by contrasting red side panels and shoulder accents. Fine white piping borders the colored panels, echoing the white and blue overlapping V-neck collar and matching sleeve trim. The shirt features the club crest on the left chest and FAS branding on the right, accompanied by several white sponsor logos across the front and back.
