New SM Caen Logo Revealed + Umbro Kit Deal Announced
May 21, 2016, by Chris
French club SM Caen this unveiled its all-new logo while also announcing a new three year kit deal with Umbro.
SM Caen 2016-17 Crest
This is the new Caen crest.
Inspired by the club's history, the new Caen badge revolves around the Vikings who inhabited the region of Normandy in past centuries, with the characteristic head horned helmet that can be seen in the center of the shield. A Stade Malherbe Caen writing and blue and red stripes round off the new Caen badge.
Together with the visual re-branding, SM Caen also announced that Umbro will become the new kit supplier for four years.
Let us know what you think of the new SM Caen logo in the comments below.
Adidas Bayern München 26-27 Handball Spezial Shoes Leaked
Silkeborg IF 26-27 Kits Released
The new Silkeborg IF 2026-27 kits have been officially released today during a special launch event at JYSK park. Made by Adidas, the new Silkeborg Idrætsforening shirts will be worn in the upcoming Danish Superliga campaign.
The Silkeborg 26-27 Kits are based on the Adidas Tiro 26 competition template. The JYSK sponsor logo dominates the look too much in our opinion.
Excelsior Rotterdam 26-27 Home Kit Released
Dutch club Excelsior Rotterdam has officially unveiled its new home kit for the 2026-27 season. Made by Robey Sportswear, the new shirt introduces a fresh design for the upcoming campaign while staying true to the club's traditional black and red colors.
The release of the home kit follows the earlier launch of Excelsior's elegant champagne-colored 2026-27 away jersey, which features subtle tributes to the Kralingen district's coat of arms.
The Robey Excelsior Rotterdam 2026-27 home kit will be available through the club's official retail channels ahead of the new season.
Too Much? Turkish Teams Have Side Kit Sponsors
Fenerbahçe's and Beşiktaş' 2026-27 kits have drawn criticism from fans due to the overwhelming number of sponsors, specifically focusing on the side sponsor.
Especially for Beşiktaş the side sponsor heavily dominates the otherwise simple look.
Many fans have expressed a desire for sponsor-free versions of the shirts to be made available for purchase, as the current heavily sponsored designs are seen by some as ruining the aesthetic of the classic jerseys.
Rot-Weiss Essen 26-27 Home Kit Revealed - RWE Returns as Main Sponsor
German third division club Rot-Weiss Essen has unveiled its new Jako home kit for the 2026-27 season, coinciding with a major sponsorship announcement.
The energy company RWE AG is set to return as the club's main sponsor starting July 1, 2026, signing a three-year deal that brings the iconic RWE logo back to the front of the first team's shirts. RWE AG was previously the main sponsor of the club's youth setup, a role that will now be taken over by thyssenkrupp AG.
The new Rot-Weiss Essen 26-27 home shirt by Jako features a predominantly red design, incorporating a very subtle bespoke street pattern across the front. It is so hardly visible that fans first thought it would be a generic kit.
To accommodate the new main sponsor, the previous primary partner, ifm-Unternehmensgruppe, has voluntarily moved to the left sleeve as a co-main sponsor, maintaining its financial commitment to the club for the next three years.
While the new sponsorship deals have been praised by many fans, some supporters have voiced their desire for the club to eventually change its kit supplier from Jako.
The details on the New Balance Bursaspor 26-27 kit are amazing, as showcased by @ysfylmzz1967.
Bursaspor 26-27 Kits Released - Massive Five-Kit Collection by New Balance