All-White Special-Edition Hummel Denmark Kit Revealed
Aug 30, 2016, by Pat
Celebrating its return to sponsor the Danish national team, Hummel today launched an all-white special-edition jersey to be worn by the team against Liechtenstein.
All-White Hummel Denmark Special-Edition Kit
This is the special all-white kit unveiled by Hummel to celebrate the new partnership.
Inspired by the concept of starting with a blank page, Denmark has the chance to qualify for the 2018 World Cup in Russia after failing to reach the last two major tournaments, the new special-edition Denmark Hummel jersey is completely white, including all Hummel brandings and the DBU crest.
Only 99 of the limited-edition all-white Hummel Denmark jerseys are available and will be sold exclusively in fashion shops in Denmark. In addition, the kits worn by the players against Liechtenstein will be auctioned off, with proceeds going to FC Granatchok, a military veterans football club in Denmark.
“It’s time to make new history and to write new tales – and new tales start with a blank page. For the first time ever the jersey is all white – including our logo – as Hummel is more than merely a sponsor, we are fans. So it is more important for us to help underline the beginning of a new era, where the Danish national football team will rise again, than to flash our logo, ” commented Hummel CCO Søren Lund.
Share your thoughts on this one-of-a-king football kit unveiled by Denmark and Hummel in the comments section below. Also check out the Denmark 2016-2017 home and away kits by Hummel.
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