The Ten Most Valuable Premier League Kit Deals

Oct 14, 2016

by Pat

Update: Chelsea's Nike contract has been confirmed by club and brand. See how it compares to other major Premier League jersey deals below.

As the TV contracts improve season after season, the Premier League's kit deals find it hard to keep pace - yet they still provide a valuable source of income for the biggest clubs. Here are the ten biggest Premier League kit supplier deals, including the new Chelsea and Spurs contracts.

10 Most Valuable Premier League Kit Supplier Deals

Check out the ten most valuable Premier League kit supplier contracts from 2017-18 below.

Team	Brand	Value (£/m)	From	Until	Value (€/m)	Value ($/m)
Manchester United	Adidas	75	2015	2025	86.6	97.3
Chelsea	Nike	60	2017	2032	69.3	77.8
Arsenal	Puma	30	2014	2019	34.6	38.9
Liverpool	New Balance	28	2012	2018	32.3	36.3
Tottenham	Nike*	25	2017		28.9	32.4
Manchester City	Nike	12	2013	2019	13.9	15.6
Everton	Umbro	5	2014	2019	5.8	6.5
Southampton	Under Armour	4	2016	2023	4.6	5.2
Sunderland	Adidas	4	2014	2020	4.6	5.2
West Ham	Umbro	4	2015	2020	4.6	5.2

*Unconfirmed

Manchester United's record-breaking Adidas deal easily tops the ranking, even considering Chelsea's new Nike contract. Manchester City's Nike contract sticks out for being relatively low at just £12m a year, but the club is reportedly already in talks to renegotiate with the US brand. Leicester City's Puma deal, last updated before the title-winning last season, dwarfs in comparison and is said to be worth just around £1m per season.

Looking at it in terms of brands, Nike has three teams in the list, with Adidas and Umbro following with two each. New Balance, Puma and Under Armour are represented once each.

In terms of renewals, something can be expected in regards to Liverpool during the second half of the current season, while Arsenal and Manchester City should also be able to significantly improve their deals in the near future.

Premier League Kit Contracts - Spending by Brand

Brand	Spending (£/m)	€/m	$/m
Nike	97	112	125.8
Adidas	81	93.5	105
Puma	28	32.3	36.3
New Balance	25	28.9	32.4
Umbro	9	10.4	11.7

This overview shows that Nike tops the list with a combined spending of almost £100m a season, followed by Adidas, Puma, New Balance and Umbro. Macron, Under Armour, Joma and Dryworld also sponsor Premier League teams, but are not significant enough to be included.

Which of these Premier League kit deals offers the best value for its money? Where did a supplier overpay? Share your thoughts below.