Gladbach Announce Puma Kit Deal
Apr 3, 2017, by Chris
German Bundesliga team Gladbach today announced that Puma will become their new kit supplier. Puma has already been Borussia Mönchengladbach's kit supplier between 1976 and 1992 when the club won several Bundesliga titles and the UEFA Cup.
Puma to Make Gladbach Kits From 2018
Kappa has been Gladbach's kit supplier for several years.
Borussia Mönchengladbach's Puma kit deal is valid from the 2018-19 season for at least six years.
"The contract with PUMA is not only of strong emotional significance for us, but is also a landmark step into the future," said Borussia chief executive Stephan Schippers.
"As a world-renowned and popular sports brand, PUMA has a great level of expertise in the development of functional team sport collections and in the distribution of licensed products. We look forward to great joint campaigns, starting in the 2018/19 season. At the same time, we would also like to thank our current supplier Kappa for a very cooperative and successful partnership, from which we expect much more in the 2017/18 season."
It is reported that Gladbach's deal with Puma could be worth up to 100 million Euro for ten seasons, including bonuses.
"We are pleased that we were able to bolster our portfolio by adding one of the most traditional and successful clubs in the German Bundesliga," said Matthias Bäumer, Area General Manager at PUMA DACH.
"Our partnership with Borussia Mönchengladbach will not only strengthen our position as one of the leading football brands in Germany. It will also help us to expand our teamsport business with our trade partners. PUMA and Borussia Mönchengladbach: this partnership stands for years of success and is a story that we will continue in a creative and passionate way."
Puma already makes the kits for Bundesliga giants Borussia Dortmund and famous club VfB Stuttgart. However, the German brand will not renew their deal with 2. Bundesliga club Fortuna Düsseldorf.
Do you look forward to see Puma's Borussia Mönchengladbach jerseys? Let us know in the comments below
PSG Announce Multi-Year Google Partnership Featuring Gemini and Pixel
Paris Saint-Germain have officially announced a multi-year Premium Partnership with tech giant Google, running through 2029. Under the agreement, Google Gemini becomes the official AI assistant of the French club, while Google Pixel steps in as the official smartphone of Paris Saint-Germain.
The collaboration will see Google's hardware and software integrated across PSG's content production and digital operations. The club's internal media teams will use Google Pixel devices to capture behind-the-scenes content and matchday moments. Simultaneously, Google Gemini will be utilized to help develop new creative and interactive content for supporters.
As part of the deal starting ahead of the 26-27 season, a dedicated Google space will also be introduced at the Parc des Princes. The area will host guests, creators, and partners to experience the tech brand's latest artificial intelligence innovations first-hand.
Benevento 26-27 Away Kit Released
Italian club Benevento Calcio has officially released its new 26-27 away kit, produced by Nike for the upcoming Serie B campaign.
The shirt introduces a distinct white base decorated with a light gold cracked geometric graphic across the front panel, taking inspiration from the Japanese art of kintsugi to symbolize rebirth and resilience. Red accents provide a striking contrast against the clean base, featuring a red Nike Swoosh on the right chest alongside the red IVPC Energia Pulita sponsor logo across the front.
The full strip is completed with white shorts and socks, giving the team a sleek look on the road. The new away kit completes Benevento's 26-27 set alongside the traditional red and yellow striped home kit and the eye-catching turquoise third shirt.
All three kits are supplied by Nike through GG Teamwear as the club prepares for its campaign in Serie B.
Malmö FF Women 2026 Third Kit Released
Puma and Malmö FF have officially launched the new 2026 third kit for the club's women's team. Following the earlier release of the men's third uniform, the women's iteration offers a refined aesthetic tailored specifically with the club's signature colors.
The Puma Malmö FF Women 2026 third shirt features a cream off-white base paired with bright sky blue accents. It boasts a classic folded polo collar and matching sleeve cuffs in sky blue. All branding elements, including the Puma logo, the club crest, and the main chest sponsor Oatly, are executed in the iconic sky blue hue to create a clean and cohesive look. Unlike the men's 2026 third kit, which utilized deep navy blue detailing over the cream template, the women's jersey stays truer to Malmö's traditional sky blue accenting.
The new strip will be worn throughout the remainder of the 2026 season.
Adidas Club América 26-27 Away Pre-Match Shirt Leaked
Official images of the Club América 26-27 away pre-match jersey have been leaked via kit insider @KamilBerberler, revealing a sleek, retro-inspired design by Adidas.
The shirt features a light grey torso complemented by dark charcoal raglan sleeves and a matching collar. In line with Adidas's heritage-focused aesthetic, the right chest displays the iconic Trefoil logo, while the left chest features the classic interlocking CA monogram crest. On the back, the words Club América are printed in a bold, outlined vintage font across the upper shoulders.
Club América 26-27 Away Kit Leaked - Official Pictured
@KamilBerberler has leaked the official pictures of the new Club America 26-27 away kit. Drawing inspiration from the club's rich history, the shirt incorporates a modern take on the famous V-shaped 'Vittoria' chevron pattern, rendered as a subtle pixelated graphic across the lower body.
The kit will be released very soon.
